Gugu Robotics

Creative Director – Brand

Gugu Robotics

full-time

Posted on:

Location Type: Remote

Location: Colombia

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Job Level

Lead

About the role

  • Define and evolve the Robots & Pencils visual identity system
  • Establish and document brand guidelines, standards, and usage rules
  • Create scalable design systems and templates for repeatable execution
  • Define system boundaries for brand expression across digital, print, presentation, and motion
  • Identify inconsistencies, gaps, and risks in current brand execution
  • Develop a clear roadmap for brand system evolution aligned to company growth
  • Act as final approval authority for all outbound brand materials
  • Establish structured intake, prioritization, and review workflows
  • Enforce visual consistency across all external-facing assets
  • Raise craft standards across the organization through clear expectations and feedback
  • Lead high-visibility marketing, growth, and business development assets
  • Translate brand strategy into concrete visual outcomes
  • Provide creative direction across digital, social, presentation, video, and print formats
  • Manage third-party vendors for video, motion, and print production.

Requirements

  • Deep expertise in visual identity systems, brand architecture, and governance
  • Proven experience leading brand within a consultancy, agency, or scaling organization
  • Portfolio demonstrating system-level brand thinking, not just execution
  • Experience managing external creative and production vendors
  • Confidence working with executive stakeholders and senior leadership
  • Strong operational discipline and comfort creating structure from ambiguity
  • High ownership mindset with the ability to both lead and execute
  • Motion design or video production experience is a plus, not a requirement.
  • Experience building internal brand teams from the ground up
  • Familiarity with brand systems operating across digital and enterprise environments
Benefits
  • We don’t chase aesthetics. We build systems that work.
  • Competitive salary
  • Flexible working hours
  • Professional development opportunities.
  • Health insurance
  • 401(k) matching.
  • Remote work options
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
visual identity systemsbrand architecturebrand governancedesign systemsbrand strategymotion designvideo production
Soft Skills
leadershipoperational disciplinecreativitycommunicationcollaborationproblem-solvingfeedbackownership mindset