E-Commerce Manager, CRO, SEO

GUESS?, Inc.

. Responsible for creating and implementing online marketing strategies to increase sales and revenue for Guess e-commerce website.

Posted 4/21/2026full-timeBioggio • 🇨🇭 SwitzerlandSeniorLeadWebsite

Tech Stack

Tools & technologies

React

About the role

Key responsibilities & impact

Responsible for creating and implementing online marketing strategies to increase sales and revenue for Guess e-commerce website.
Maximize technical and creative opportunities afforded by the breadth of Web-based static and social marketing in order to attract customers to the brand.
Deal with media buying, social networking and search engine optimization to maintain a client base and seek new clients.
Drive direction out of ambiguity and question the status quo to enhance marketing campaigns and website content.
Create a sense of urgency for customers.
Supervise the entire Web Marketing team and all activities performed by it.
Be responsible for acquiring partners and clients as well as retaining old clients.
Evaluate and track different online marketing initiatives.
Manage the Web Marketing, CRO and SEO team in support of marketing objectives.
Lead inbound marketing strategies by creating unique content.
Formulate the best SEO and SEM practices, website development, online advertising, and content to drive revenue and new customers.
Optimize CRO throughout all traffic channels and on-site implementations.
Manage online marketing strategies, programs and oversee ad campaigns.
Perform tests consistently to optimize results based on revenue goals.
Drive SEO programs to ensure high site ranking for valued keywords.
Develop email marketing programs and recommend additional online marketing programs.
Track and report key operational metrics that include traffic and performance.
Procure assets from various resources and apply knowledge related to web standards, content and messaging.
Manage online promotions that include participation in competitions, subscription drives, etc.
Manage online web-marketing budget and oversee monthly planning and budgeting.
Supervise and elaborate editorial and commercial text creation for website contents and Email Marketing.
Recommend and implement content changes and improvements for SEO purposes.
Work closely with marketing and creative teams to ensure compliance with policies and standards.
Identify and react to challenges and opportunities to reach sales and ROI targets.
Provide inputs into web design and navigation.
Develop qualitative and quantitative analysis for performance reporting by Country and Web-Marketing Channel.

Requirements

What you’ll need

At least 8 years experience in web-marketing and CRO environment;
At least 8 years experience in SEO and analytics Tools as Google Analytics, Google Trends, SEM Rush, Adobe Omniture and Google Search Console tool
Proficiency knowledge of English language (both written and spoken). Any additional language is a plus
Must possess strong leadership skills and be precise, well organized, self-motivated, focused on meeting deadlines and able to multitask within a fast-paced environment
Attention to detail and follow-up;
Excellent analytical and time management skills. Preference to work with number
Excellent execution, high respect of deadlines and good level of proactivity
Sense of ownership and pride in the performance and its impact on company’s success
Capability of adapt to changes and work under pressure
Critical thinker and problem-solving skills
Capability to work under strict, short deadlines
Positive attitude, team player, ability to work independently and to coordinate projects and people.
Lead, mentor and support the other team members.
Demonstrates strong decision-making ability
Ability to drive & apply continuous improvement in process and tools
Ability to establish and maintain harmonious working relationships with co-workers, staff and external contacts, and to work effectively in a professional team environment
Excellent interpersonal and communication skills with the ability to interact with a diverse group at all level
Interested to work in an international environment and to network with worldwide business units

Benefits

Comp & perks

An International, fresh and dynamic working environment
Balance between work and personal life: Smart Working (Hybrid work model) and Time flexibility;
Physical & Mental Health programs, sustainable projects and workshop promoted by Guess Community
Arts, sports and social events outside the office, thanks to our Guess Fun activities!
Training & Development platform and paths
Discount on our products both online and in stores

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

web marketingCROSEOSEMemail marketingcontent creationanalyticsonline advertisingperformance reportingA/B testing

Soft Skills

leadershiporganizationself-motivationattention to detailanalytical skillstime managementproblem-solvingteam playercommunicationcritical thinking