Marketing Specialist

Guardian Life

Marketing Specialist supporting marketing operations and analytics to enable successful campaign launches at Guardian. Collaborating across teams to improve processes and deliver high-quality results.

Posted 5/19/2026full-timeBethlehem • New York, Pennsylvania • 🇺🇸 United StatesMid-LevelSenior💰 $59,110 - $88,660 per yearWebsite

About the role

Key responsibilities & impact

Deliver marketing operations, analytics, content or digital support work using established tools, processes, and standards that support active business priorities
Enable the successful launch of campaigns, digital experiences, reporting, insights, or creative assets with speed, accuracy, and quality
Maintain and improve content, data, dashboards, or system inputs in line with defined standards and service-level expectations —while identifying opportunities to make processes easier, faster, or more effective
Solve clearly-scoped problems independently and apply sound judgement when escalating more complex issues
Collaborate across Marketing, Communications, Data & Technology, and the business to deliver against shared goals

Requirements

What you’ll need

Up to 4 years of relevant experience in end to end marketing process, integrated campaigns, analytics, digital operations, communications, content development, creative or a related field
Hands-on experience one or more marketing or analytics platforms, such Adobe Workfront, Adobe Analytics, Google Analytics, content management tools, paid media platforms, creative and other marketing tools
Experience supporting campaigns, reporting, digital experiences, or operational workflows —and improving them through insight, iteration, or optimization
Strong attention to detail and comfort working within structured processes, standards, and deadlines
A bachelor’s degree or equivalent practical experience

Benefits

Comp & perks

Skill-building
Leadership development
Philanthropic opportunities
Flexible and inclusive benefits and resources

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

marketing operationsanalyticscontent developmentdigital operationsintegrated campaignsreportingcampaign supportoptimizationiterationproblem solving

Soft Skills

attention to detailcollaborationsound judgementindependencecommunication