Email Marketing Manager

Guardian Life

Email Marketing Manager developing and leading email marketing strategies for financial protection and retirement solutions. Collaborating with cross-functional teams to drive growth through targeted, data-driven marketing programs.

Posted 5/15/2026full-timeNew York City • New York • 🇺🇸 United StatesMid-LevelSenior💰 $82,770 - $135,975 per yearWebsite

Tech Stack

Tools & technologies

CloudSQL

About the role

Key responsibilities & impact

Collaborate, develop and lead the email marketing strategy for the Financial Protection and Retirement Services (FPRS) business
Build, scale, design and execute lifecycle email programs across our suite of retirement solutions
Translate go-to-market strategies, sales campaigns, and product launches into targeted email journeys and campaigns
Manage end-to-end campaign execution including segmentation, dynamic content, personalization, testing, deployment, AI solutions, and reporting
Partner with Product, Data, Tech, and Marketing teams to deliver high-impact communications that drive productivity and targeted outcomes
Lead optimization of email performance through A/B testing, journey enhancements, and data-driven decision-making
Maintain strong data governance practices including segmentation strategy, audience targeting, and data hygiene improvements
Collaborate with Compliance and Legal to ensure all communications meet regulatory and brand standards
Support the development of scalable marketing automation infrastructure and email best practices
Stay informed on industry trends, customer behavior, and competitive insights to evolve email strategy accordingly

Requirements

What you’ll need

Bachelor’s degree in Marketing, Business, Finance, or related field
5–8+ years of experience in email marketing, lifecycle marketing, or marketing automation
Experience working within wealth management, financial services, or a highly regulated industry
Hands-on experience with marketing automation platform Salesforce Marketing Cloud
Strong technical proficiency with AMPscript and SQL
Strong command of lifecycle marketing, audience segmentation, and customer journey orchestration
Proven experience enabling sales and supporting go-to-market efforts through email

Benefits

Comp & perks

Health insurance
401(k) matching
Flexible working hours
Paid time off
Professional development opportunities

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

email marketinglifecycle marketingmarketing automationAMPscriptSQLaudience segmentationcustomer journey orchestrationA/B testingdata-driven decision-makingdata governance

Soft Skills

collaborationleadershipcommunicationorganizational skillsstrategic thinkingproblem-solvingadaptabilitycreativityattention to detailanalytical skills

Certifications

Bachelor’s degree in MarketingBachelor’s degree in BusinessBachelor’s degree in Finance