Marketing Manager – Enrollment and Service Marketing

Guardian Life

Marketing Manager for Group Employee Benefits at Guardian, developing marketing plans and fostering member engagement through omnichannel strategies. Collaborating across various teams to enhance customer understanding.

Posted 4/23/2026full-timeNew York City • New York • 🇺🇸 United StatesMid-LevelSenior💰 $95,170 - $156,355 per yearWebsite

About the role

Key responsibilities & impact

Develop and implement results-oriented marketing plans executed across a variety of marketing channels, including digital and account-based marketing, to drive member engagement.
Establish KPIs and goals for campaign programs and communicate the results to key business stakeholders.
Ensure successful ROI -focused planning, implementation, and execution of marketing plans across the full range of marketing channels (web, email, paid media, webinar)
Think strategically to provide marketing leadership to develop and execute omnichannel campaigns that achieve the business’s short and long-term goals, and generate buy-in and support for marketing programs from the sales team
Ensure fast, clear communication of all relevant marketing activities and tools to relevant stakeholders, and collect regular feedback
Identify, develop, implement, and improve customer enablement tools, programs, and training to support member engagement and digital adoption to decrease costs, improve productivity and achieve business results
Inform and train internal teams, distribution teams, and customer-facing staff on marketing programs and planholder enablement tools
Understand the customer journey from end-to-end.
Bring original thinking in innovating new ways to reach, engage and convert target customers
Measure and report performance for marketing campaigns and assess against goals (ROI and KPIs) and drive ongoing data-driven insights
Be a strong storyteller …. Create new ideas/approaches to effectively enhance the communication of key messages in sales presentations

Requirements

What you’ll need

Minimum of 5 years of direct to consumer, B2C/B2B2C working with business to develop campaigns and resources designed to enhance the customer experience
Strong track record of developing and executing multi-channel digital marketing programs with tangible results.
Experience with customer segmentation.
Presentation skills that include creating engagement with stakeholders and sharing technical content at appropriate audience levels
Proven collaboration across cross-functional teams at the rep and management levels
Experience with marketing automation platforms, prospecting databases, and knowledge of web analytics tools, social media management and social selling platforms
Demonstrated willingness to ‘roll up your sleeves to get things done
Strong analytical skills and the ability to identify trends and make data-driven decisions
Prior experience in managing consumer-focused marketing campaigns in the healthcare / insurance industry or financial services
Strong understanding of life and disability insurance/ leave planning solutions a plus
Account-Based Marketing (ABM) experience with proven results against goals and experience with ABM platforms (like Demand Base) a plus
MS Office (Excel, Word, PPT)

Benefits

Comp & perks

opportunities to build communities and grow your career
diverse colleagues with high ethical standards
skill-building
leadership development
philanthropic opportunities

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

digital marketingaccount-based marketingcustomer segmentationmulti-channel marketingmarketing automationdata-driven decision makingweb analyticssocial media managementcampaign performance measurementROI analysis

Soft Skills

communicationstorytellingcollaborationpresentation skillsstrategic thinkingoriginal thinkingcustomer engagementfeedback collectiontrainingproblem-solving