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Product Marketing Manager – Security
GTTProduct Marketing Manager responsible for go-to-market strategy for AI-driven security solutions at GTT. Leading product launches and cross-functional collaboration to maximize engagement and adoption.
About the role
Key responsibilities & impact- Accountable for the go-to-market product roadmap, strategy, and execution of product launches for our security portfolio.
- Lead the development and execution of GTM strategies pre and post launch for product features and updates for retention, acquisition, upsell and cross sell opportunities that drive engagement and adoption.
- Partner with our Audience and Vertical Marketing Manager to develop persona-based value proposition and messaging frameworks that will be leveraged both internally and externally for our security response portfolio to drive articulation positioning aligned to GTT’s KPIs.
- Work closely with Product Leaders to identify needs and sharpen product offerings based on competitive landscape and feedback from customers.
- Partner with our Storyteller to create new and manage existing marketing and sales enablement materials (sales documentation, product videos, website copy, blog posts, data sheets and whitepapers).
- Conduct product marketing data analysis by gathering and interpreting data and presenting it in a clear and actionable manner.
- Identify GTM success metrics and measure the results of your strategies and initiatives and continue to iterate to maximize results.
- Establish clear understanding of our client’s needs, product offerings, and competitive landscape in order to ensure product strategies align with market demand.
Requirements
What you’ll need- 3+ years of product marketing, product management, or digital marketing experience, preferably in the defense security market.
- Proven track record of executing successful product marketing strategies that have impactful results.
- Experience bringing SaaS based solutions to market.
- Ability to translate technical functionality into key messaging that effectively conveys the benefits to end-users.
- Ability to create, organize, and maintain documentation and enablement collateral.
- Experience launching products or product features with cross departmental alignment, and tailoring communications to different audiences, both internally and externally.
- Ability to effectively prioritize and manage your time to address multiple responsibilities in a fast-paced, professional environment.
- Metrics-driven and analytical; proven ability to prioritize, drive, and achieve results through self and others under time pressure.
- Strong communication and presentation skills.
Benefits
Comp & perks- Health insurance
- 401(k) matching
- Flexible working hours
- Paid time off
- Remote work options
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
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Hard Skills & Tools
Product MarketingProduct ManagementDigital MarketingMetrics-Driven AnalysisDocumentation Management
Soft Skills
Time ManagementPrioritizationPresentation Skills