Shopper Marketing Manager
GT's Living Foods
full-time
Posted on:
Location Type: Remote
Location: Remote • 🇺🇸 United States
Visit company websiteSalary
💰 $115,000 - $123,600 per year
Job Level
Mid-LevelSenior
About the role
- The Shopper Marketing Manager will lead the creation and implementation of shopper-centric strategies and initiatives aimed at enhancing brand visibility and growth, encouraging product trial, and boosting sales, all while aligning with the objectives of our retail partners.
- Manage program budgets and tactics, conduct post-program evaluations, and stay abreast of competitive market programs and trends.
- Collaborate with Sales, Marketing (including Social, Digital, and Creative teams), Innovation, and Finance departments to drive company goals forward.
- Devise top-notch shopper marketing strategies that align with brand objectives and revenue targets across in-store and omnichannel platforms.
- Monitor key performance indicators (KPIs) to gauge the effectiveness of marketing programs and develop in-store shopper marketing programs while engaging directly with retail partners to craft promotional initiatives.
- Lead the development of retailer presentations and interactions related to marketing and promotions, securing retailer buy-in and optimal program execution in-store.
- Cultivate relationships with retail and CPG marketing agencies to maximize return on investment by retailer, channel, and geography.
- Contribute to product positioning, packaging, and pricing strategies to maximize long-term market share and leverage retailer loyalty card/rewards programs and CPG app-based platforms.
Requirements
- 5-8 years of customer/shopper marketing or related experience
- Bachelor’s Degree in Business, Marketing, or related field (required)
- Experience in CPG, Food & Beverage (natural & conventional grocers, mass-market retailers)
Benefits
- Health Insurance: Medical, Dental, Vision, and Life Insurance
- 401K with Matching
- Employee Assistance Program
- Discounts on the amazing GT’s product line (available for pickup at headquarters only)
- Corporate Discounts with our partners through LifeMart (concert & sporting event tickets, cell phone service, gifts, restaurants, hotels, childcare, and more!)
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
shopper marketingprogram managementbudget managementpost-program evaluationkey performance indicatorspromotional initiativesproduct positioningpackaging strategiespricing strategiesomnichannel marketing
Soft skills
collaborationrelationship buildingcommunicationstrategic thinkingleadership