Senior Marketing Manager
GSS - Global Screening Services
full-time
Posted on:
Location Type: Hybrid
Location: United Kingdom
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Job Level
About the role
- Shape how we articulate our vision to the market.
- Define and drive a marketing strategy that positions GSS as the credible, innovative, and trusted partner.
- Translate complex technical and regulatory concepts into clear, compelling messaging and content.
- Own and enhance the GSS brand, ensuring consistency, clarity, and relevance across all channels.
- Design and execute multi‑channel campaigns to drive awareness, engagement, and pipeline growth.
- Plan and deliver high‑impact events, webinars, and thought‑leadership opportunities.
- Partner with product, sales, regulatory experts, and leadership to align marketing activity with business priorities.
- Track, analyse, and report on marketing performance to support decision‑making and continuous improvement.
- Stay current with SaaS, fintech, and regulatory marketing trends to ensure GSS remains relevant, differentiated, and competitive.
- Provide leadership, coaching, and day‑to‑day management for our internal senior designer.
- Own the company intranet (myGSS) and ensure clear, consistent, and engaging messaging across all internal channels.
Requirements
- Proven experience (4 - 6+ years) in marketing, with a strong track record across brand, product marketing, demand generation, and events.
- Experience within fintech, SaaS, or financial services is highly desirable.
- Background in marketing, communications, or a related field.
- Professional development or certifications in digital marketing, brand strategy, or SaaS growth disciplines are advantageous.
- Deep understanding of modern B2B marketing practices, including brand development, messaging, multi‑channel campaigns, content creation, and event execution.
- Comfortable translating complex technical and regulatory concepts into clear, compelling marketing materials.
- Strong ability to operate in a stand‑alone capacity, owning the full marketing remit while collaborating effectively across product, sales, regulatory experts, and senior leadership.
- Excellent communication and interpersonal skills, with the ability to influence and align stakeholders.
- Experience using data‑driven insights to shape campaigns, evaluate performance, and optimise marketing spend.
- Ability to interpret marketing metrics and turn them into actionable recommendations.
- Thrives in a fast‑paced, high‑growth environment. Demonstrated ability to manage competing priorities, adapt to new challenges, and evolve marketing approaches as the business scales.
Benefits
- 30 days of holiday (plus bank holidays)
- Comprehensive Benefits including a generous pension scheme, private medical insurance, and life assurance.
- Access to EAP, YuLife, holistic wellbeing programs, and a Virtual GP for your health and happiness.
- Hybrid working environment with a ‘work abroad’ policy for up to 4 weeks a year.
- Access to Udemy, a learning platform with thousands of top-rated courses to develop both tech and business skills.
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
brand marketingproduct marketingdemand generationevent executionmulti-channel campaignscontent creationdata-driven insightsmarketing metrics interpretationdigital marketingbrand strategy
Soft Skills
communication skillsinterpersonal skillsleadershipcollaborationinfluencingadaptabilitytime managementproblem-solvingstakeholder alignmentcoaching
Certifications
digital marketing certificationbrand strategy certificationSaaS growth certification