Senior Manager, Oncology Commercial Analytics

GSK

GSK oncology analytics leader translating pharmaceutical real-world data into commercial brand strategy. Driving segmentation, KPI, adherence, forecasting, and marketing-mix insights for portfolio performance.

Posted 9/2/2026full-timePhiladelphia • Pennsylvania • 🇺🇸 United StatesSeniorWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in marketing analytics within the biotech or pharmaceutical sectors, leveraging advanced data analysis tools and methodologies to drive business decisions and optimize brand performance. Proven ability to collaborate across teams and manage multiple projects while delivering actionable insights from complex datasets.

Highest-signal resume keywords

Marketing AnalyticsSQLTableauOncology ExperienceData Management

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Data AnalysisStatistical AnalysisCustomer SegmentationKPI IdentificationMarketing Mix ModelingReal-World Data AnalysisProcess AutomationProject ManagementBusiness AcumenDrug Development

Soft Skills

CollaborationCultural SensitivityInfluencing Without AuthorityPresentation SkillsStakeholder Management

Tools & Technologies

SnowflakeSASRPower BI

Industry Keywords

BiotechPharmaceuticalCommercial DataMarket ResearchPatient Adherence

Tech Stack

Tools & technologies

PythonSQLTableau

About the role

Key responsibilities & impact

Partner directly with oncology brand and business-unit leadership to translate complex commercial data into portfolio-performance decisions
Develop and implement analytics plans supporting brand and business priorities
Identify and implement customer segmentation and targeting strategies across marketing and sales channels
Conduct physician, account, and patient segmentation analyses
Analyze patient adherence and persistence
Perform brand performance and advanced analytics, including marketing mix modeling
Execute customer targeting and scenario planning for resource shifts
Identify KPIs and establish data collection and business rules for performance assessment
Analyze internal and external real-world data to generate disease and competitor landscape insights
Transform complex real-world datasets through hands-on data manipulation and statistical analysis
Perform ad hoc and deep-dive secondary research analyses of market and competitive dynamics
Improve efficiency and capabilities through innovative analytics and process automation
Partner with stakeholders to design and implement analytics-ready datasets
Liaise with market research colleagues to generate and present cohesive quantitative and qualitative insights
Liaise with forecasting colleagues to provide data-driven assumptions
Share best practices and build cross-geography capabilities with Global Strategic Insights
Collaborate with Marketing, Sales, business-unit leadership, Forecasting, Commercial Data Management, Tech, and Payer Marketing

Requirements

What you’ll need

Bachelor’s degree in business, life sciences, or a related discipline
4+ years of experience in marketing analytics within a biotech or pharmaceutical organization, or at a leading global management consulting firm
Experience applying marketing fundamentals and analytics frameworks to defined business objectives
Experience with analytical and data management tools including SQL, Snowflake, SAS, R, and Python
Experience with reporting tools such as Tableau and Power BI
Experience analyzing pharmaceutical secondary data sources, including patient and claims data
Experience conducting real-world data analyses
Experience working in oncology
Experience in drug development and commercialization processes across one or more product lifecycle stages
Experience managing multiple projects, deliverables, or stakeholders with overlapping deadlines and competing priorities
Experience presenting analytical findings and recommendations to senior commercial leaders
Experience updating reports, analyses, or project deliverables based on stakeholder feedback
Strong data analytics foundations and experience connecting analytics to business decisions
Proven and advanced collaboration skills and cultural sensitivity
Strong business acumen
Ability to work effectively across a matrix environment and influence without formal authority
Understanding of the business impact of diversity and inclusion

Benefits

Comp & perks

Comprehensive benefits program for US employees (details provided in the GSK US Benefits Summary)
Professional development investment and opportunities
Hybrid work arrangement (partly from a GSK office and partly remotely)