HCP Marketing Manager

GSK

HCP Marketing Manager leading promotional tactics in specialty immunology for GSK. Responsible for crafting field engagement plans and collaborating with stakeholders to drive brand strategy.

Posted 7/7/2026full-timePhiladelphia • North Carolina, Pennsylvania • 🇺🇸 United StatesMid-LevelSeniorWebsite

About the role

Key responsibilities & impact

Lead development of assigned HCP personal promotional tactics
Create and deliver robust field engagement plans
Develop effective working relationships and engage across relevant stakeholders
Strategically align product and its attributes to identified marketplace needs
Effectively lead cross-functional team of internal and external partners
Measure and track performance of key tactics
Work closely with marketing Directors to ensure tactics align with brand strategies

Requirements

What you’ll need

BS/BA, preferably in Business/Marketing or Health Sciences related field
Minimum of 4 years of healthcare marketing or other relevant commercial experience
Experience working in a matrix environment and with all levels of an organization
Demonstrated interpersonal skills and ability to build effective working relationships
Demonstrated leadership, proven decision-making, strategic thinking, problem-solving, and oral/written communication skills.

Benefits

Comp & perks

GSK US Benefits Summary
Health insurance
Retirement plans
Paid time off
Flexible work arrangements
Professional development

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

Promotional Tactics DevelopmentField Engagement PlanningPerformance MeasurementMatrix Environment ExperienceBrand Strategy Alignment

Soft Skills

LeadershipProblem-SolvingOral CommunicationWritten Communication