Senior Director Marketing – Respiratory Biologics

GSK

Sr. Director Marketing for GSK, overseeing brand strategy within Respiratory Biologics.

Posted 4/25/2026full-timeDurham • North Carolina, Pennsylvania • 🇺🇸 United StatesSeniorWebsite

About the role

Key responsibilities & impact

Report to the VP of Marketing for US Specialty
Function as the commercial leader for the brand
Cultivate a performance-driven culture
Empower individuals to reach their full potential
Develop, implement, and measure the impact of the US brand strategy
Lead a team of US marketers
Drive brand performance across a key asset within GSK’s Respiratory Biologics portfolio
Achieve annual brand and sales and profit targets
Oversee creation and implementation of strategic and operating plans
Manage product lifecycle
Manage short- and long-range forecasts
Ensure reliable supply and fiscally responsible management of supply chain operations
Set direction and ensure strategic alignment across functional stakeholder groups
Define metrics & assess brand performance
Maintain detailed understanding of disease and competitive marketplace
Define customer insights, journeys, and segmentation; product positioning; creative strategy, core messaging and content plans; integrated, cross channel promotional mix
Provide feedback to US Medical Affairs and global teams to ensure evidence generation is fit for purpose across the brand lifecycle.
Partnering with global commercial teams.

Requirements

What you’ll need

Bachelor’s degree
Minimum of 10 years’ commercial experience including sales or marketing
Minimum of 6 years of marketing experience
Experience in US healthcare brand marketing
Experience in direct people management
MBA or MPH preferred
Sales leadership experience: with a preference in Specialty Sales
Business and Financial acumen
Experience with biologics and/or buy-and-bill and/or specialty pharmacy models preferred
Broad commercial experience, including: Brand lifecycle management
Senior leader engagement
Matrix team leadership
Category / disease and product strategy development
Customer insight, messaging, campaign, and creative development
Agency management
Budget management
An understanding of channels, pricing, and market access strategies.

Benefits

Comp & perks

GSK US Benefits Summary to learn more about the comprehensive benefits program GSK offers US employees.

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

brand strategyproduct lifecycle managementforecastingbudget managementcategory strategy developmentcustomer insightscampaign developmentcreative developmentsales leadershipcommercial experience

Soft Skills

leadershipteam managementstrategic alignmentperformance-driven cultureempowermentcommunicationcollaborationfeedback provisionorganizational skillsinterpersonal skills

Certifications

Bachelor's degreeMBAMPH