GSK

Global Marketing Manager, Vaccines

GSK

full-time

Posted on:

Location Type: Hybrid

Location: Philadelphia • United States

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About the role

  • Shape strategic and operational plans and develop global marketing campaigns grounded in customer/consumer and competitive insights, co-created with priority LOCs
  • Drive best-in-class launch readiness and support effective global-to-local adoption and execution across Geo Expansion LOCs
  • Track and analyse campaign performance and utilization with LOC partners and Analytics, enabling rapid insight-led optimisation and course correction
  • Guide channel and promotional strategy to deliver desired business outcomes, supporting LOC decision-making and execution choices
  • Lead Agency of Record partnership and governance to deliver strategic and promotional initiatives aligned to the brand strategy
  • Enable strong cross-market ways of working: share best practices and insights; communicate progress for awareness/approvals; manage key risks and budget to maximise impact and resource use

Requirements

  • Bachelor’s degree in business, marketing, or a related field
  • proven experience in pharmaceutical marketing, including brand planning and execution (ideally in speciality care)
  • strong history of success in commercial and marketing & execution in-country
  • experience with developing and implementing campaigns through different channels including digital, offline and face to face
  • experience in collaborating with external agencies, including the ability to provide clear briefs, offer strategic guidance, and foster effective partnerships
  • demonstrable expertise in budget management and proficiency in handling purchase orders with agencies
  • in-depth knowledge of the products or ability to learn quickly multiple disease areas in several dimensions: epidemiology, business drivers, challenges, public health
Benefits
  • competitive salary
  • an annual bonus based on company performance
  • healthcare and wellbeing programmes
  • pension plan membership
  • shares and savings programme
  • hybrid working model
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
campaign performance analysisbrand planningbudget managementdigital marketingoffline marketingface-to-face marketingstrategic guidancecollaboration with external agenciespurchase order managementinsight-led optimization
Soft Skills
strategic thinkingcross-market collaborationcommunicationrisk managementresource managementpartnership buildingdecision-makingadaptabilityleadershipproblem-solving
Certifications
Bachelor’s degree in businessBachelor’s degree in marketingBachelor’s degree in related field