Global Marketing Manager, Vaccines

GSK

Global Marketing Manager for GSK vaccines developing campaigns and managing cross-market collaboration. Focused on achieving a meningococcal-free world by 2030 through strategic brand initiatives.

Posted 4/16/2026full-timePhiladelphia • 🇺🇸 United StatesMid-LevelSeniorWebsite

About the role

Key responsibilities & impact

Shape strategic and operational plans and develop global marketing campaigns grounded in customer/consumer and competitive insights, co-created with priority LOCs
Drive best-in-class launch readiness and support effective global-to-local adoption and execution across Geo Expansion LOCs
Track and analyse campaign performance and utilization with LOC partners and Analytics, enabling rapid insight-led optimisation and course correction
Guide channel and promotional strategy to deliver desired business outcomes, supporting LOC decision-making and execution choices
Lead Agency of Record partnership and governance to deliver strategic and promotional initiatives aligned to the brand strategy
Enable strong cross-market ways of working: share best practices and insights; communicate progress for awareness/approvals; manage key risks and budget to maximise impact and resource use

Requirements

What you’ll need

Bachelor’s degree in business, marketing, or a related field
proven experience in pharmaceutical marketing, including brand planning and execution (ideally in speciality care)
strong history of success in commercial and marketing & execution in-country
experience with developing and implementing campaigns through different channels including digital, offline and face to face
experience in collaborating with external agencies, including the ability to provide clear briefs, offer strategic guidance, and foster effective partnerships
demonstrable expertise in budget management and proficiency in handling purchase orders with agencies
in-depth knowledge of the products or ability to learn quickly multiple disease areas in several dimensions: epidemiology, business drivers, challenges, public health

Benefits

Comp & perks

competitive salary
an annual bonus based on company performance
healthcare and wellbeing programmes
pension plan membership
shares and savings programme
hybrid working model

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

campaign performance analysisbrand planningbudget managementdigital marketingoffline marketingface-to-face marketingstrategic guidancecollaboration with external agenciespurchase order managementinsight-led optimization

Soft Skills

strategic thinkingcross-market collaborationcommunicationrisk managementresource managementpartnership buildingdecision-makingadaptabilityleadershipproblem-solving

Certifications

Bachelor’s degree in businessBachelor’s degree in marketingBachelor’s degree in related field