GSK

Director, Market Access Strategy – Access Optimization Lead, Oncology

GSK

full-time

Posted on:

Location Type: Hybrid

Location: Philadelphia • Pennsylvania • United States

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Job Level

Senior

About the role

  • Serve as the market access strategy lead for assigned oncology brand(s), accountable for the integrated access strategy across payer, provider, patient support, pricing/contracting, trade/distribution, and organized customer segments.
  • Act as the primary Market Access representative on the IBCT, shaping brand strategy and ensuring access considerations are embedded in core commercial decisions, launch plans, lifecycle planning, and performance discussions.
  • Develop and own the near-, mid-, and long-term market access strategy, including strategic choices required to optimize access, brand growth, financial performance, and customer pull-through.
  • Lead the development of the brand’s access perspective within the integrated brand plan, annual operating plan, and long-range strategic planning.
  • Translate customer, competitor, policy, reimbursement, and market signals into actionable recommendations that evolve the value proposition, evidence needs, strategic priorities, and tactical plan.
  • Partner with pricing and contracting, analytics, HEOR, patient experience, account teams, and trade/channel teams to evaluate choiceful tradeoffs across investments, GTN implications, customer strategies, and launch/lifecycle priorities.
  • Shape the oncology access journey for the brand, identifying critical barriers and opportunities across coverage, coding, reimbursement, affordability, site of care, channel strategy, and patient support.
  • Lead cross-functional alignment around access strategy and ensure the broader market access matrix is coordinated against the most important business priorities.
  • Provide clear and timely access guidance to brand and senior leadership on competitive events, reimbursement changes, payer and provider dynamics, organized customer trends, and emerging risks/opportunities.
  • Inform the development of customer-facing resources, evidence communication, segment strategies, and field guidance to ensure the market access strategy is translated into meaningful action.
  • Support launch readiness and lifecycle optimization for new brands, new indications, and portfolio priorities within oncology.
  • Build strong relationships across the organization and serve as a trusted strategic advisor on oncology market access issues.

Requirements

  • Bachelor’s degree
  • 5+ years of relevant experience in pharmaceutical / biotech market access, access strategy, payer marketing, reimbursement, pricing/contracting, brand strategy, or related commercial roles
  • Experience developing and leading market access strategies for specialty and/or oncology products
  • Experience working across key access stakeholders, including payers, providers, health systems, organized customers, and channel partners
  • Experience leading cross-functional strategy in a matrixed organization
Benefits
  • Health insurance
  • 401(k) matching
  • Flexible work hours
  • Paid time off
  • Remote work options
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
market access strategypayer marketingreimbursementpricingcontractingbrand strategyoncology productscross-functional strategyanalyticsHEOR
Soft Skills
leadershipstrategic thinkingcommunicationrelationship buildingcollaborationadvisory skillsproblem-solvingcustomer focusadaptabilityinfluencing
Certifications
Bachelor's degree