Director, Market Access Strategy – Access Optimization Lead, Oncology

GSK

Director leading market access strategy for oncology brands to maximize brand performance and patient access at GSK. Responsible for cross-functional alignment and strategic decision-making.

Posted 4/11/2026full-timePhiladelphia • Pennsylvania • 🇺🇸 United StatesSeniorWebsite

About the role

Key responsibilities & impact

Serve as the market access strategy lead for assigned oncology brand(s), accountable for the integrated access strategy across payer, provider, patient support, pricing/contracting, trade/distribution, and organized customer segments.
Act as the primary Market Access representative on the IBCT, shaping brand strategy and ensuring access considerations are embedded in core commercial decisions, launch plans, lifecycle planning, and performance discussions.
Develop and own the near-, mid-, and long-term market access strategy, including strategic choices required to optimize access, brand growth, financial performance, and customer pull-through.
Lead the development of the brand’s access perspective within the integrated brand plan, annual operating plan, and long-range strategic planning.
Translate customer, competitor, policy, reimbursement, and market signals into actionable recommendations that evolve the value proposition, evidence needs, strategic priorities, and tactical plan.
Partner with pricing and contracting, analytics, HEOR, patient experience, account teams, and trade/channel teams to evaluate choiceful tradeoffs across investments, GTN implications, customer strategies, and launch/lifecycle priorities.
Shape the oncology access journey for the brand, identifying critical barriers and opportunities across coverage, coding, reimbursement, affordability, site of care, channel strategy, and patient support.
Lead cross-functional alignment around access strategy and ensure the broader market access matrix is coordinated against the most important business priorities.
Provide clear and timely access guidance to brand and senior leadership on competitive events, reimbursement changes, payer and provider dynamics, organized customer trends, and emerging risks/opportunities.
Inform the development of customer-facing resources, evidence communication, segment strategies, and field guidance to ensure the market access strategy is translated into meaningful action.
Support launch readiness and lifecycle optimization for new brands, new indications, and portfolio priorities within oncology.
Build strong relationships across the organization and serve as a trusted strategic advisor on oncology market access issues.

Requirements

What you’ll need

Bachelor’s degree
5+ years of relevant experience in pharmaceutical / biotech market access, access strategy, payer marketing, reimbursement, pricing/contracting, brand strategy, or related commercial roles
Experience developing and leading market access strategies for specialty and/or oncology products
Experience working across key access stakeholders, including payers, providers, health systems, organized customers, and channel partners
Experience leading cross-functional strategy in a matrixed organization

Benefits

Comp & perks

Health insurance
401(k) matching
Flexible work hours
Paid time off
Remote work options

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

market access strategypayer marketingreimbursementpricingcontractingbrand strategyoncology productscross-functional strategyanalyticsHEOR

Soft Skills

leadershipstrategic thinkingcommunicationrelationship buildingcollaborationadvisory skillsproblem-solvingcustomer focusadaptabilityinfluencing

Certifications

Bachelor's degree