GSK

Hepatology Marketing Manager

GSK

full-time

Posted on:

Location Type: Hybrid

Location: Durham • North Carolina • Pennsylvania • United States

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About the role

  • Lead development and execution of US HCP marketing plans for a hepatology launch, with particular focus on promotional tactics to drive brand awareness and adoption.
  • Develop and execute implementation strategy including field promotional materials and/or digital promotional materials to support implementation.
  • Create and deliver robust field engagement plans and campaign training.
  • Strategically personalize product and educational messaging to target segments and specialists.
  • Effectively lead cross-functional teams of internal and external partners to drive synchronized launch execution.
  • Measure, track and optimize performance of key tactics.

Requirements

  • Bachelor’s degree in Marketing, Business, Life Sciences, or a related field.
  • 5+ years U.S. pharmaceutical or biotech marketing experience, preferably in specialty or hepatology areas.
  • Experience developing integrated HCP and patient marketing plans.
  • Proven experience managing external agencies and cross-functional project teams.
  • Strong written and verbal communication skills and experience presenting to senior stakeholders.
  • Willingness to work in a hybrid model with a minimum of 2 days per week in the U.S. office; domestic travel up to 20% as needed.
Benefits
  • Health insurance
  • 401(k) matching
  • Flexible working hours
  • Paid time off
  • Professional development opportunities
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
marketing planspromotional tacticsfield promotional materialsdigital promotional materialscampaign trainingperformance measurementintegrated marketing plansproject management
Soft Skills
leadershipcommunication skillspresentation skillscross-functional collaboration
Certifications
Bachelor’s degree in MarketingBachelor’s degree in BusinessBachelor’s degree in Life Sciences