GSK

Omni-Channel Marketing Manager – Respiratory Biologics

GSK

full-time

Posted on:

Location Type: Hybrid

Location: Durham • North Carolina • Pennsylvania • United States

Visit company website

Explore more

✨ AI Apply
Apply

About the role

  • Lead development of assigned HCP promotional tactics including developing project briefs to ensure promotional materials will deliver on the brand strategy and meet business objectives
  • Develop and execute the US omni channel marketing strategy to drive commercial performance across all channels (digital, social, email, web, mobile, etc.)
  • Utilize customer segmentation to define journey maps and design channel specific tactics to deliver coordinated, personalized experiences across the lifecycle.
  • Lead planning and execution of integrated campaigns that align digital and offline channels to drive measurable outcomes (e.g., awareness, activation, adherence, prescriptions).
  • Establish channel mix, media plans, and budget allocation in partnership with media and agency partners; optimize spend based on performance and ROI.
  • Work effectively and collaboratively across a matrix marketing organization

Requirements

  • BS/BA with 4 years commercial experience including marketing, sales and/or market access.
  • Minimum 2 years’ experience in US pharmaceutical/biotech in-line brand marketing.
  • Ability to travel domestically (up to 20%).
  • Launch experience/demonstrated ability to utilize innovative go to market approaches.
  • Experience in Respiratory, Specialty and/or Rare Diseases a plus.
  • Strong operational experience.
  • Commercial experience, including: Brand lifecycle management, Matrix team leadership, Customer insight, messaging, campaign, creative development, Project management, Promotional review
Benefits
  • Comprehensive benefits program GSK offers US employees
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
omni channel marketingcustomer segmentationjourney mappingintegrated campaignsmedia planningbudget allocationbrand lifecycle managementproject managementpromotional review
Soft Skills
leadershipcollaborationoperational experiencecommunication
Certifications
BS/BA