Global Marketing Manager – HCP, Vaccines
GSK
full-time
Posted on:
Location Type: Hybrid
Location: Philadelphia • Pennsylvania • United States
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About the role
- Provide input to the strategic and operational business plan, develop and deliver global marketing campaigns built on key customer/consumer, competitive insights, ensuring full engagement with co create countries.
- Drive/support best-in-class launch readiness across all Geo Expansion LOCs
- Partner with key LOCs to ensure the global to local utilization rates are at the required standards, and campaigns are analyzed and track for quick course correction if needed.
- Have strong awareness and understanding of how to leverage promotional channels to support the desired business outcome in support of LOC decisions making.
- Work with Agency of record management/interactions for strategic and promotional initiatives that support brand strategy.
- Collaborate with the analytics Team to further develop data driven activities.
- Facilitate best practice sharing and implement key insights and course correction plan from different markets based on campaign insights/metrics.
- Present campaign progress as needed to Matrix colleagues and other relevant bodies for awareness and/or approvals.
- Perform risk management assessment identifying potential risks for the performance and trust pillars where required ensure impactful mitigation in place.
- Responsible for budget management ensuring clear overview of spend allotment and maximization of resources.
Requirements
- BA/BS Degree
- 5 years of business or pharmaceutical commercial experience in a life sciences, healthcare, or closely related industry.
- Strong history of success in pharmaceutical commercial and marketing & execution in-country.
- Experience with developing and implementing campaigns through different channels including digital, offline and face to face.
- Experience with management of agencies
- In-depth knowledge of the products or ability to learn quickly multiple disease areas in several dimensions: epidemiology, business drivers, challenges, public health.
Benefits
- Please visit GSK US Benefits Summary to learn more about the comprehensive benefits program GSK offers US employees.
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
campaign developmentbudget managementdata analysisrisk managementmarketing executiondigital marketingoffline marketingagency managementconsumer insightscompetitive analysis
Soft Skills
collaborationcommunicationstrategic thinkingproblem-solvingpresentation skillsadaptabilityleadershipinterpersonal skillsanalytical thinkingcourse correction
Certifications
BA/BS Degree