GSK

Hepatology DTC Marketing Manager

GSK

full-time

Posted on:

Location Type: Office

Location: Philadelphia • Pennsylvania • United States

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About the role

  • Lead, from initiation through launch, development of all core DTC promotional and disease state awareness tactics (e.g. Social, Video, Digital, website, community engagement, etc.) – including developing project briefs to ensure promotional materials will deliver on the brand strategy and meet business objectives
  • Understand the patient communities in Chronic Hepatitis B, the competitive landscape, and complex trends in the US marketplace to effectively contribute to the development, approval and deployment of patient focused marketing strategy, campaigns, & materials
  • Work effectively and collaboratively as an equal partner across a matrix marketing organization
  • Strategically align product and its attributes to identified marketplace needs through application of learnings from market research, data analysis, and insight generation
  • Plan and enable omnichannel experiences tailored to customer segments
  • Effectively lead cross-functional team of internal and external partners, including agency and project teams, to drive execution
  • Develop effective working relationships and engage across relevant stakeholders (Brand & Sales Leaders, Medical, Marketing Directors, Legal/Regulatory)
  • Measure and track performance of key tactics
  • Work closely with marketing Directors to ensure tactics align with and support brand strategies and objectives

Requirements

  • BS/BA, preferably in Business/Marketing or Health Sciences related field
  • Minimum of 4 years of healthcare marketing or other relevant commercial experience (Relevant commercial experience may include sales, training, or communications in an agency, CPG or pharma company. Healthcare marketing can include brand marketing, market research, marketing operations, and/or provider marketing or a combination of these.)
  • MBA
  • 5 - 8 years marketing experience (2 years in healthcare marketing)
  • Project management experience with proven ability to handle multiple projects simultaneously.
  • Demonstrated interpersonal skills and ability to build effective working relationships.
  • Demonstrated leadership, proven decision-making, strategic thinking, problem-solving, and oral/written communication skills.
  • Experience with primary and secondary market research.
  • Demonstrated analytical skills.
  • Ability to understand drivers of performance, synthesize and accurately draw conclusions from data and apply results of market research to inform decision making
  • Budget management experience.
  • Experience implementing projects within pharma including copy approval experience.
  • Experience managing external agencies.
  • Experience working in a matrix environment and with all levels of an organization.
Benefits
  • Please visit the GSK US Benefits Summary to learn more about the comprehensive benefits program GSK offers US employees.

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
healthcare marketingmarket researchmarketing operationsprovider marketingproject managementdata analysisbudget managementcopy approvalomnichannel marketingperformance measurement
Soft skills
interpersonal skillsleadershipdecision-makingstrategic thinkingproblem-solvingoral communicationwritten communicationrelationship buildingcollaborationinsight generation
Certifications
BS/BA in Business/MarketingBS/BA in Health SciencesMBA