Omni-Channel Marketing Manager – Respiratory Biologics
GSK
full-time
Posted on:
Location Type: Hybrid
Location: Philadelphia • Pennsylvania • United States
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About the role
- Lead development of assigned HCP promotional tactics including developing project briefs to ensure promotional materials will deliver on the brand strategy and meet business objectives.
- Develop and execute the US omni channel marketing strategy to drive commercial performance across all channels (digital, social, email, web, mobile, etc.).
- Utilize customer segmentation to define journey maps and design channel specific tactics to deliver coordinated, personalized experiences across the lifecycle.
- Lead planning and execution of integrated campaigns that align digital and offline channels to drive measurable outcomes (e.g., awareness, activation, adherence, prescriptions).
- Establish channel mix, media plans, and budget allocation in partnership with media and agency partners; optimize spend based on performance and ROI.
- Work effectively and collaboratively across a matrix marketing organization.
Requirements
- BS/BA with 4 years commercial experience including marketing, sales and/or market access.
- Minimum 2 years’ experience in US pharmaceutical/biotech in-line brand marketing.
- Launch experience/demonstrated ability to utilize innovative go to market approaches.
- Experience in Respiratory, Specialty and/or Rare Diseases a plus.
- Strong operational experience.
- Commercial experience, including: Brand lifecycle management, Matrix team leadership, Customer insight, messaging, campaign, creative development, Project management, Promotional review.
Benefits
- Visit GSK US Benefits Summary to learn more about the comprehensive benefits program GSK offers US employees.
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
omni channel marketingcustomer segmentationjourney mappingintegrated campaignsmedia planningbudget allocationbrand lifecycle managementproject managementpromotional review
Soft skills
leadershipcollaborationoperational experiencecommunication
Certifications
BS/BA