HCP Marketing Manager
GSK
full-time
Posted on:
Location Type: Hybrid
Location: Philadelphia • North Carolina • Pennsylvania • United States
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About the role
- Lead development, launch and execution of campaigns and tactics aligned to, translating brand strategy into clear project briefs and deliverables.
- Align marketing plans with the evolving competitive and external environment to ensure timely strategy decision-making and execution.
- Plan, design and execute personal HCP experiences tailored to prioritized customer segments and aligned overall brand strategy.
- Lead and/or actively participate in cross‑functional teams and external agency partners to deliver integrated programs on time and on budget.
- Manage the internal medical, regulatory and legal review and approval process for HCP materials to ensure compliant communications.
- Campaign optimization: track and report performance of tactics and campaigns using defined metrics; recommend optimizations based on data and insights.
- Create, update & monitor relevant OKRs to ensure we are continuously measuring performance and responding accordingly.
- Execute at pace, and agility to spot barriers and drivers of performance and create compelling marketing campaigns to address them.
- Use market and HCP insights to identify opportunities to grow uptake, improve customer experience and inform future strategy.
- Partner with Sales Training and other internal partners to ensure clear delivery of brand/portfolio messaging and tactics for successful field implementation and execution.
- Strong stakeholder engagement & management across cross functional matrix.
Requirements
- Bachelor’s Degree.
- US HCP Marketing Experience.
- Knowledge and practical application of compliance acumen in the pharmaceutical space, including experience with copy approval.
- 5+ years of pharmaceutical marketing experience (i.e., brand marketing, market access, market research, marketing operations).
- Ability to travel up to 10% for meetings and field rides.
- Minimum of 2 days per week in office required in either Philadelphia, PA or Durham NC.
- 2+ years of experience in leading campaign execution in matrixed teams or marketing agencies.
- MBA or master’s degree in marketing, Business or related.
- Experience & comfort utilizing a range of digital & AI tools to optimize content, omnichannel delivery & review performance.
- Skilled in using AI to analyze customer needs and enhance market effectiveness.
- Ability to motivate, lead, and influence across various levels and functions.
- Excellent communication (written & verbal), interpersonal influence, and prioritization skills.
- Ability to review, analyze and assess performance drivers and opportunities.
- Strong business acumen and demonstrated analytical skills.
- Ability to influence internal and external stakeholders and lead/manage complex projects.
- Innovative mindset with a focus on customer-centric solutions.
- Financial acumen and experience managing budgets.
- Proven track record of developing materials/programs that deliver against strategy.
- Demonstrated strategic thinking, analysis and decision-making skills
- Demonstrated a passion for innovative thinking with a meticulous eye for detail.
- Demonstrated ability to determine customer unmet needs and deliver meaningful value.
Benefits
- Please visit GSK US Benefits Summary to learn more about the comprehensive benefits program GSK offers US employees.
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
pharmaceutical marketingbrand marketingmarket accessmarket researchmarketing operationscampaign executioncompliance acumendigital toolsAI toolsperformance analysis
Soft skills
stakeholder engagementleadershipcommunicationinterpersonal influenceprioritizationanalytical skillsstrategic thinkinginnovative mindsetcustomer-centric solutionsfinancial acumen
Certifications
Bachelor's DegreeMBA