Marketing Manager, Specialty Vaccines
GSK
full-time
Posted on:
Location Type: Hybrid
Location: Toronto • 🇨🇦 Canada
Visit company websiteJob Level
SeniorLead
About the role
- Demonstrate strong matrix leadership and foster an environment of proactive communication and alignment within Vaccines Specialty Care cross-functional team
- Lead execution of tactics within operational plan working with key internal cross functional stakeholders and external partners
- Manage projects supported by vendors (e.g. consultants, creative/media/communications agencies) to ensure high-quality deliverables aligned with strategic objectives, timelines, and budget
- Develop a deep understanding of the treatment goals and patient journeys across specialties of focus; identify information gaps and lead insight generation projects (e.g. advisory boards and market research) to refine and validate strategy, barriers and opportunities, and innovative tactical ideas
- Work closely with training partners to lead the development and implementation of KAM training to ensure alignment on brand positioning, strategy, customer segmentation and messaging to achieve brand objectives
- Provide ongoing analysis and identification of market dynamics that have potential to impact business and contribute to opportunity or mitigation planning and implementation
- Manage A&P budget to ensure annual spend is tracked and on target
- Support internal team in building and delivering regular brand business/performance reviews to internal leadership and stakeholders
- Collaborate internally across brands and Business Unit to share best practices to optimize brand and organizational success
- Demonstrate a strong understanding and application of GSK code/values
- Be a key contributor to a performance-driven environment by bringing a positive mindset and commitment to hold self and others accountable for delivering on cross-functional objectives
Requirements
- Bachelor’s degree in life sciences, marketing, business, or related field with 8+ years of pharmaceutical marketing, sales or other relevant commercial experience
- Strong knowledge and previous experience across various therapeutic areas (specialty experience strongly preferred)
- Excellent communication and engagement skills (virtual and live)
- Ability to clearly articulate complex content to management, peers, and customers both in individual conversation and group presentation levels
- Strong organizational skills and ability to simultaneously manage multiple projects requiring prioritization and cross-functional input
- Strength in challenging both self, peers and status quo
- Able to build strong rapport and trust with colleagues and demonstrates a willingness to raise issues and potential challenges with the intent of quickly finding solutions
- Able to work in ambiguity and in an external landscape where existing precedent may not provide guidance
- Able to effectively work and thrive in a cross functional team-based environment
- Able to quickly move insights to strategic and tactical implementation.
- Marketing experience in Cardiology or Endocrinology is preferred
- Experience in commercial team implementing key account management approach is an asset
- Strong working knowledge and demonstrated ability to develop and implement tactics use in hospitals, accounts, and/or health systems
- Bilingual (English and French)
Benefits
- Flexible work arrangements
- Professional development opportunities
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
pharmaceutical marketingsaleskey account managementmarket researchbudget managementproject managementtactical implementationcustomer segmentationbrand positioningperformance analysis
Soft skills
matrix leadershipproactive communicationorganizational skillsrapport buildingproblem-solvingadaptabilitycollaborationengagement skillsaccountabilitystrategic thinking