GSK

DTC Marketing Manager, Respiratory

GSK

full-time

Posted on:

Location Type: Hybrid

Location: Philadelphia • North Carolina, Pennsylvania • 🇺🇸 United States

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Job Level

Mid-LevelSenior

About the role

  • Leading key projects for an important inhaled respiratory growth brand and an innovative launch product in refractory chronic cough.
  • Focused on campaign design, execution, measurement, and optimization.
  • Aligning the execution of marketing plan with overall business unit objectives.
  • Leverage leading-edge technology to orchestrate experiences for consumers and own core promotional channels.
  • Support key promotional activities including campaign evolution, segmentation optimization, omnichannel strategy, agency management, and operational planning.
  • Report to the DTC Marketing Director and partner closely with brand team members and cross-functional teams.

Requirements

  • Bachelor’s degree.
  • 3+ years of pharmaceutical business experience.
  • DTC Marketing or other relevant commercial experience including HCP, Digital or Multi-channel marketing.
  • Minimum of 2 days per week in office required in either Philadelphia, PA or Durham NC.
  • Master’s Degree (MBA) Preferred.
  • Prior marketing launch experience.
  • Core marketing experience, including strategy development and execution.
  • Knowledge of the healthcare system, market environment, customer care, and competitors.
  • Excellent communication, negotiation and presentation skills for a wide variety of audiences.
  • Strong relationship building, problem solving, teamwork, analytical and written/verbal communication skills.
  • Experience influencing without direct authority and working successfully with cross functional teams.
  • Experience bringing promotional materials through legal, regulatory and medical review.
  • Demonstrated ability to lead a cross-functional team.
Benefits
  • Please visit GSK US Benefits Summary to learn more about the comprehensive benefits program GSK offers US employees.

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
campaign designexecutionmeasurementoptimizationsegmentation optimizationomnichannel strategyagency managementoperational planningmarketing launch experiencestrategy development
Soft skills
communication skillsnegotiation skillspresentation skillsrelationship buildingproblem solvingteamworkanalytical skillswritten communicationverbal communicationinfluencing without authority
Certifications
Bachelor's degreeMaster's Degree (MBA)