GSK

Marketing Manager, Respiratory

GSK

full-time

Posted on:

Location Type: Hybrid

Location: Philadelphia • North Carolina, Pennsylvania • 🇺🇸 United States

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Job Level

Mid-LevelSenior

About the role

  • Execution of HCP marketing plan across various customer segments while ensuring consistency with overall business unit objectives
  • Lead annual brand operational planning
  • Collaborate with other functional areas and lead the copy approval process (PRT) to ensure legal/regulatory compliance and medical accuracy of all marketing materials.
  • Collaborate with portfolio partners, including but not limited to Anti-Infectives and Specialty Business Unit (SBU) marketing, to deliver overall business unit objectives
  • Partner with the insights and analytics team to define Key Performance Indicators (KPIs) and use them to analyze impact and performance of key commercial programs on an ongoing basis
  • Effectively launch high impact tactics and messages to the sales force
  • Partner with market access team to achieve business unit objectives
  • Manage partner agency relationships, workflow, and related expense budgets
  • Leverage and develop Marketing Competencies, including Problem Statement Formation and Analysis, Objectives and Key Results (OKRs), Messaging & Content Strategy, Campaign Reporting and Visualization, Brief Development.
  • Foster an environment of innovation, inclusion, challenge, trust, and development

Requirements

  • Bachelor’s degree, preferably in Business /Marketing or Health Sciences related field.
  • 4+ years of pharmaceutical business experience.
  • HCP marketing (pharmaceutical company or agency) or other relevant commercial experience including omni-channel marketing, market access, sales, or sales training.
  • Minimum of 2 days per week in office required in either Philadelphia, PA or Durham NC.
  • Ability to travel up to 20% domestic travel.
  • Master's Degree (MBA).
  • Prior marketing launch experience.
  • Core marketing experience, including strategy development and execution.
  • Demonstrated ability to manage external agencies and lead cross-functional teams.
  • Experience in respiratory disease and/or pulmonology.
  • Excellent communication skills (written & verbal), with the ability to communicate and present effectively to groups and senior leaders.
Benefits
  • Please visit GSK US Benefits Summary to learn more about the comprehensive benefits program GSK offers US employees.

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
HCP marketingomni-channel marketingmarket accesssales trainingmarketing launch experiencestrategy developmentcampaign reportingdata analysisKey Performance Indicators (KPIs)Objectives and Key Results (OKRs)
Soft skills
communication skillscollaborationleadershipinnovationinclusiontrustdevelopmentproblem-solvingpresentation skillsrelationship management
Certifications
Bachelor’s degreeMaster's Degree (MBA)