GSK

Director, Patient Strategy – Anti-Infectives

GSK

full-time

Posted on:

Location Type: Hybrid

Location: Philadelphia • North Carolina, Pennsylvania • 🇺🇸 United States

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Job Level

Lead

About the role

  • Develop and lead Patient strategy and Patient-centric commercial models, reporting to the Sr. Director, Portfolio Commercialization, Anti-Infectives.
  • Develop launch plans and explore various commercialization approaches for the Anti-Infective portfolio.
  • Lead in a matrix environment of cross-functional stakeholders and collaborate closely with the DTC Lead for Anti-Infectives.
  • Identify and explore innovative channels and commercialization approaches.
  • Deeply understand Patient Journeys for portfolio assets and develop strategies to address pain points.
  • Build new commercialization channels for the Anti-Infectives portfolio, incl. Direct-to-Patient (DTP).
  • Assume business ownership of the DTP platform, incl. risk management plans.
  • Create launch plans for selected assets in the Anti-Infectives portfolio.
  • Drive external partnerships and innovation initiatives, including identification and testing of new marketing opportunities.
  • Set direction and ensure strategic alignment across functional stakeholder groups.
  • Maintain a detailed understanding of disease and competitive marketplace.
  • Foster an environment of innovation, inclusion, challenge, trust and development.

Requirements

  • BS/BA with 6–8 years of marketing or relevant commercial experience, including a minimum of 3 years in US biopharma marketing.
  • Ability to be in-office consistently 2-3 days per week (Philadelphia, PA or Durham, NC).
  • Ability to travel 25%
  • BS/BA with 8–10 years of marketing or relevant commercial experience, including a minimum of 4 years in US biopharma marketing.
  • Experience in US healthcare anti-infectives brand marketing.
  • Consulting and/or Business Development experience.
  • Experience in direct people management; and/or significant enterprise/matrix leadership.
  • Strong interpersonal skills and ability to build effective working relationships in a matrix environment.
  • Proven decision-making, strategic thinking, problem-solving, and oral/written communication skills.
  • Experience working with global launch/marketing teams.
  • Demonstrated broad commercial experience, including: Brand lifecycle management Product launch; Category creation Customer insight, Messaging, campaign, creative development Category / disease and product strategy development Tactical plan development/execution, including integrated channel mix
  • Understanding of channels, pricing, and market access strategies
  • Drives market and brand opportunity analysis and develops actionable brand insights
  • Recognizes trade-offs and makes adjustments as needed; prioritizes short / long-term needs
  • Demonstrated sense of ownership for the shared success of the team and asset
  • Thrives in a fast-paced, dynamic, competitive environment
  • Competitive mindset; feels driven to conquer uncharted territory.
  • Strong written and verbal communication skills
  • Strong business & scientific acumen, learning agility
  • Ability to influence at all levels & build strong relationships in a matrix environment.
  • Experience influencing without direct authority across cross-functional teams.
  • Demonstrated success in developing & executing brand marketing plans.
  • Ability to define, track, analyse key performance measures and make data-driven decisions.
  • Financial acumen and P&L mindset.
  • Strategy development, particularly in complex and novel environments.
  • Ability to prioritize, pivot, and manage multiple projects simultaneously.
Benefits
  • Health insurance
  • 401(k) matching
  • Flexible work hours
  • Paid time off
  • Professional development opportunities

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
biopharma marketingbrand lifecycle managementproduct launchcategory creationcustomer insightcampaign developmenttactical plan developmentmarket access strategiesdata analysisfinancial acumen
Soft skills
interpersonal skillsstrategic thinkingproblem-solvingoral communicationwritten communicationinfluence without authorityownershiplearning agilityability to prioritizeadaptability