Senior Manager, Marketing Operations
GSK
full-time
Posted on:
Location Type: Office
Location: Philadelphia • Pennsylvania • 🇺🇸 United States
Visit company websiteJob Level
Senior
Tech Stack
CloudSFDC
About the role
- Direct and oversee the marketing operations function to ensure alignment with GSK’s strategic goals and business objectives.
- Develop and implement a long-term vision for marketing operations, driving efficiency, scalability, and innovation.
- Serve as a trusted advisor to senior stakeholders, providing insights and thought leadership on operational excellence.
- Establish robust frameworks for identifying, tracking, and resolving operational issues across teams, systems, and vendors.
- Act as a primary escalation point for critical issues, ensuring timely resolution with minimal impact to marketing activities.
- Lead the design, implementation, and optimization of system integrations between Salesforce Marketing Cloud (SFMC), Salesforce Data Cloud (SFDC), and other marketing technologies.
- Partner with data teams to ensure seamless data flows, technical infrastructure, and alignment with marketing objectives.
- Drive digital transformation initiatives that enhance marketing efficiency and effectiveness.
- Build, lead, and mentor a high-performing team of marketing operations professionals, fostering a culture of collaboration, innovation, and continuous improvement.
- Oversee relationships with external vendors, ensuring service quality, compliance, and alignment with GSK’s operational standards.
- Implement monitoring frameworks to track marketing operations performance, system health, and vendor outputs.
Requirements
- Bachelor's degree in marketing, Business, or related field.
- 10+ years of experience in marketing operations, marketing technology or similar functions.
- Experience leading cross-functional teams and driving operational improvements in complex environments.
- Experience with Salesforce Marketing Cloud (SFMC) and Salesforce Data Cloud (SFDC), including configuration, optimization, and integration or experience in similar platforms may be considered in lieu of Salesforce.
- Experience in documenting business and technical requirements and managing marketing technology projects through to completion.
- Proficiency in project management and marketing automation tools/platforms, including Salesforce Marketing Cloud, Tealium, and JIRA.
- Experience with martech integrations including DAM systems, CMS, CDP, and preference/consent management platforms.
Benefits
- Health insurance
- 401(k) matching
- Flexible working hours
- Paid time off
- Professional development opportunities
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
marketing operationsmarketing technologysystem integrationsdata flowsoperational improvementsbusiness requirements documentationtechnical requirements documentationproject managementmarketing automationmartech integrations
Soft skills
leadershipcollaborationinnovationmentoringproblem-solvingcommunicationstrategic thinkingoperational excellencestakeholder managementcontinuous improvement