Ecommerce

• Collaborate with cross-functional partners to achieve campaign delivery.
• Translate brand marketing strategies into functional omnichannel plans by leveraging platform and channel knowledge.
• Develop/document requirements and guide the implementation and delivery of digital omnichannel campaigns (e.g. email, display, social, SMS).
• Facilitate communication between brand teams, technical/content delivery teams and agency teams.
• Ensure on-time and flawless deployment of campaigns.
• Work closely with internal teams (brand marketing, creative, analytics, technical delivery) and external partners to ensure cohesive campaign execution.
• Ensure omnichannel marketing plans are measurable and that campaigns, tactics and journeys are configured to properly measure key performance indicators and high value actions.
• Advocate for the use of customer insights, customer signals, and customer data to optimize the customer experience, personalize marketing efforts, and improve customer engagement.
• Stay up to date with industry trends and emerging marketing technologies to drive innovation within campaigns.
• Support the use of standard service delivery tools, platforms and processes with cross-functional partners.

Senior Digital Experience Manager

Head of Digital Experience and Technology

e-Commerce Associate, SRE – Soccer, Racing & Entertainment

Digital Experience Consultant

Digital Product Manager – MarTech, Digital Experience