
Trade Marketing Executive
GSK
full-time
Posted on:
Location Type: Office
Location: Peshawar • 🇵🇰 Pakistan
Visit company websiteJob Level
JuniorMid-Level
About the role
- Execute trade marketing strategies and campaigns in line with brand objectives across retail and wholesale channels for Trade Pharmacy Universe.
- Achieve monthly, quarterly, and annual sales targets for assigned territory.
- Work collaboratively with the distributor and Sales team to support the achievement of sales targets through effective digital and on-ground promotional activities and trade programs with customer universe.
- Key Account management across LMT/IMT, Chain, Retail, and Wholesale Universe.
- Analyze market trends, competitor activities, and consumer insights to identify growth opportunities and optimize trade investments across customer universe.
- Deliver and track in-store activations, product launches, and merchandising activities to maximize product visibility and brand impact according to trade activation plan.
- Enhance sales by ensuring our products are well-stocked and negotiate opportunities for display enhancements and promotions.
- Manage relationships with key retail partners, wholesalers, and distributors to ensure effective execution of trade marketing initiatives.
- Collaborate with Trade Customer Universe for their upskilling (Good Pharmacy Practices).
- Train and guide order bookers as per provided plans.
- Monitor and report on the effectiveness of trade marketing activities, providing actionable insights and recommendations for improvement.
- Ensure compliance with GSK Ways of Workings.
Requirements
- Bachelor’s degree in marketing, Business Administration, or a related field.
- 2+ years of experience preferably in trade marketing or sales in consumer healthcare or pharma.
- Role requires expertise in distribution management, secondary sales, and channel execution.
- Excellent communication, presentation, and negotiation skills.
- Ability to work collaboratively in a cross-functional team environment.
- Strong organizational and project management skills, with attention to detail.
- Proficiency in Microsoft Office (Excel, PowerPoint, Word); experience with data analysis tools is a plus.
- Self-motivated, proactive, and results-oriented.
Benefits
- Health insurance
- Retirement plans
- Paid time off
- Professional development opportunities
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
trade marketingsales targetskey account managementmarket analysisproduct launchesmerchandisingdistribution managementsecondary saleschannel executiondata analysis
Soft skills
communicationpresentationnegotiationcollaborationorganizational skillsproject managementattention to detailself-motivatedproactiveresults-oriented