GSK

Trade Marketing Executive

GSK

full-time

Posted on:

Location Type: Office

Location: Peshawar • 🇵🇰 Pakistan

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Job Level

JuniorMid-Level

About the role

  • Execute trade marketing strategies and campaigns in line with brand objectives across retail and wholesale channels for Trade Pharmacy Universe.
  • Achieve monthly, quarterly, and annual sales targets for assigned territory.
  • Work collaboratively with the distributor and Sales team to support the achievement of sales targets through effective digital and on-ground promotional activities and trade programs with customer universe.
  • Key Account management across LMT/IMT, Chain, Retail, and Wholesale Universe.
  • Analyze market trends, competitor activities, and consumer insights to identify growth opportunities and optimize trade investments across customer universe.
  • Deliver and track in-store activations, product launches, and merchandising activities to maximize product visibility and brand impact according to trade activation plan.
  • Enhance sales by ensuring our products are well-stocked and negotiate opportunities for display enhancements and promotions.
  • Manage relationships with key retail partners, wholesalers, and distributors to ensure effective execution of trade marketing initiatives.
  • Collaborate with Trade Customer Universe for their upskilling (Good Pharmacy Practices).
  • Train and guide order bookers as per provided plans.
  • Monitor and report on the effectiveness of trade marketing activities, providing actionable insights and recommendations for improvement.
  • Ensure compliance with GSK Ways of Workings.

Requirements

  • Bachelor’s degree in marketing, Business Administration, or a related field.
  • 2+ years of experience preferably in trade marketing or sales in consumer healthcare or pharma.
  • Role requires expertise in distribution management, secondary sales, and channel execution.
  • Excellent communication, presentation, and negotiation skills.
  • Ability to work collaboratively in a cross-functional team environment.
  • Strong organizational and project management skills, with attention to detail.
  • Proficiency in Microsoft Office (Excel, PowerPoint, Word); experience with data analysis tools is a plus.
  • Self-motivated, proactive, and results-oriented.
Benefits
  • Health insurance
  • Retirement plans
  • Paid time off
  • Professional development opportunities

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
trade marketingsales targetskey account managementmarket analysisproduct launchesmerchandisingdistribution managementsecondary saleschannel executiondata analysis
Soft skills
communicationpresentationnegotiationcollaborationorganizational skillsproject managementattention to detailself-motivatedproactiveresults-oriented