Global Marketing Director – LAI Market Transformation

GSK

Global marketing director leading long-acting HIV treatment and prevention market transformation at ViiV Healthcare. Driving strategy, HCP adoption, portfolio operations, and cross-functional performance.

Posted 9/7/2026full-timeLondon • 🇬🇧 United KingdomLeadWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in Pharma Marketing Strategy Development and Launch, with a strong focus on Long-Acting Injectable products. Proven ability to lead cross-functional teams, drive performance, and translate strategic objectives into actionable plans in a competitive market.

Highest-signal resume keywords

Pharma Marketing Strategy DevelopmentLong-Acting Injectable ExperienceProject Management LeadershipCustomer Experience ManagementAnalytical Skills

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Operations ManagementKPI DevelopmentPerformance TrackingValue Proposition DevelopmentDigital Content Dissemination

Soft Skills

LeadershipInterpersonal InfluenceCommunicationMotivationPrioritization

Tools & Technologies

AI TechnologiesOmnichannel Platforms

Industry Keywords

PharmaceuticalsMarket AccessPatient EngagementCross-Functional Team LeadershipStrategic Planning

About the role

Key responsibilities & impact

Lead development and execution of the global Long-Acting Market Transformation strategy and cross-LAI brand initiatives
Lead strategic and tactical planning with global brand, medical, market access, government affairs, patient engagement, PCT/co-create markets, and regional teams
Lead and inspire a high-performing global cross-functional team, including marketing, medical affairs, and agency partners
Prepare and lead monthly cross-functional LAMT Global Core team meetings
Track delivery of workstreams against plan
Translate emerging scientific and pharmacoeconomic data into value propositions for the LAI category
Develop and deploy targeted HCP content supporting shared decision-making
Identify innovative platforms for peer-to-peer and digital influencer content dissemination
Organize leadership and functional team meetings to drive alignment, collaboration, performance, and strategic direction
Build capability in new technologies, including AI
Lead monthly performance review meetings and identify areas for action

Requirements

What you’ll need

Bachelor's Degree
Pharma marketing strategy development and launch experience
Operations experience translating business objectives into management reports, including KPIs
Project management/governance committee leadership experience
Leadership experience
Specialty or long-acting injectable experience
Experience driving performance in a competitive market
Experience driving Customer Experience from an omnichannel perspective
Ability to motivate, lead, and influence across various levels and functions
Experience working across brands/portfolio
Excellent communication, interpersonal influence, and prioritization skills
Strong business acumen and analytical skills
Ability to thrive in an ambiguous environment and translate strategic direction into action plans under tight timelines
Based at the London or Durham HQ
Able to work onsite two to three days per week
Willingness to travel up to 30%

Benefits

Comp & perks

Employee benefits offered by GSK
Inclusive and diverse workplace culture
Equal opportunity employment