HCP Marketing Director, Respiratory Biologics

GSK

GSK biopharma marketing director leading HCP strategy and omnichannel campaigns for respiratory biologics. Driving brand growth through cross-functional leadership, insights, and performance measurement.

Posted 9/4/2026full-timePhiladelphia • North Carolina, Pennsylvania • 🇺🇸 United StatesLeadWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in developing and executing HCP marketing initiatives for specialty biologics, with a strong focus on regulatory compliance and cross-functional collaboration. Proven ability to lead high-performing teams and implement innovative multichannel marketing strategies.

Highest-signal resume keywords

Biologics Marketing ExpertiseMultichannel Marketing CampaignsCross-Functional CollaborationRegulatory Compliance KnowledgeAnalytical Skills

ATS Keywords

Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Marketing Campaign DevelopmentSegmentation StrategiesPerformance MeasurementCompetitive IntelligenceContent Strategy

Soft Skills

LeadershipCommunication SkillsPresentation SkillsInfluencing SkillsTeam Mentoring

Industry Keywords

Pharmaceutical IndustryRespiratory CareSpecialty CareHCP MarketingMatrix Organization

About the role

Key responsibilities & impact

Lead development and execution of HCP marketing initiatives for a long-acting specialty respiratory biologic
Refine and execute HCP campaigns focused on the launch indication
Identify and prioritize opportunities using market insights, competitive intelligence, and customer needs
Develop segmentation, targeting, content, and messaging strategies for healthcare professionals
Design and implement innovative multichannel marketing campaigns
Oversee promotional materials and tools while ensuring regulatory and industry compliance
Establish measurement plans and identify performance drivers and barriers
Partner with Medical, Market Access, Sales, Analytics, Regulatory, Legal, and field sales teams
Standardize monthly reviews of HCP OKRs and communicate business performance to leadership
Define, track, and refine OKRs
Build partnerships with internal stakeholders and represent the brand with senior leadership and agency partners
Mentor and lead a high-performing marketing team
Cultivate GSK’s cultural pillars: ambitious for patients, accountable for impact, and doing the right thing

Requirements

What you’ll need

Bachelor’s degree required
8+ years of experience developing and executing marketing campaigns and strategies
Minimum 4+ years of progressive marketing experience, including director-level leadership roles
Experience working in a cross-functional matrix organization
Expertise in biologics marketing, with experience in respiratory or specialty care
Experience developing and applying multidimensional attitudinal and behavioral segmentation strategies
Experience as a first-line sales leader and/or leading large teams toward ambitious goals
Strong analytical skills
Demonstrated ability to lead and collaborate across a matrix organization
Excellent communication, presentation, and influencing skills
Knowledge of regulatory and compliance in the pharmaceutical industry

Benefits

Comp & perks

Comprehensive benefits program for US employees
Equal opportunity employment
Accommodation or other assistance available for applicants