Head of Marketing

Grvt

Head of Marketing developing global strategies for GRVT, a DeFi exchange platform. Leading marketing efforts for token launches and establishing community engagement across platforms.

Posted 6/1/2026full-timeRemote • 🇸🇬 SingaporeLeadWebsite

Tech Stack

Tools & technologies

Web3

About the role

Key responsibilities & impact

Own and orchestrate a global marketing strategy across brand, growth, content, and ecosystem expansion.
Lead end-to-end go-to-market (GTM) strategies for token launches, major product releases, and platform milestones.
Architect and execute GRVT’s Token Generation Event (TGE) strategy as a top priority.
Design multi-phase campaign systems aligned with product, tokenomics, and partnership roadmaps.
Shape market understanding of token utility, governance, and staking mechanisms for a sophisticated DeFi audience.
Design and scale GRVT’s community as a strategic growth and liquidity layer.
Architect network effects across X (Twitter), Discord, Telegram, and emerging platforms.
Build structured community systems that convert users into advocates, liquidity providers, and long-term ecosystem participants.
Define and evolve GRVT’s positioning as a category-defining exchange.

Requirements

What you’ll need

8–10 years of marketing experience, including 3+ years in leadership roles within high-growth Web3 or crypto companies.
Proven track record of leading successful TGE or token launch campaigns end-to-end.
Demonstrated ability to build and scale high-engagement communities across X, Discord, and Telegram.
Hands-on experience in performance marketing and growth execution.
Strong proficiency in leveraging AI tools to accelerate marketing outcomes.
Exceptional storytelling ability across retail, institutional, and developer audiences.
Strong cross-functional leadership and collaboration skills.
Fluent in English, with experience operating across global/APAC markets.

Benefits

Comp & perks

Competitive salary
Flexible working hours
Professional development budget
Home office setup allowance
Global team events

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

marketing strategygo-to-market strategyToken Generation Event (TGE)campaign designtokenomicscommunity buildingperformance marketinggrowth executionstorytellingcross-functional leadership

Soft Skills

leadershipcollaborationcommunicationstrategic thinkingcreativityadaptabilityproblem-solvinganalytical thinkingrelationship buildinguser advocacy