GRVT

Recruitment

• Lead end-to-end recruitment for technical and non-technical roles across multiple geographies.
• Partner with hiring managers to deeply understand role requirements and craft compelling job narratives.
• Build a strong talent pipeline through creative sourcing, from LinkedIn to niche crypto communities.
• Elevate candidate experience through transparent, engaging, and timely communication.
• Champion data-driven hiring decisions: track funnel metrics, analyze sourcing channels, and continuously improve efficiency.
• Collaborate with HRBP and leadership on workforce planning, headcount priorities, and talent branding.
• Drive employer branding initiatives, turning GRVT into a magnet for top crypto and tech talent.

Senior Talent Acquisition Specialist – Web3

Chief Marketing Officer

• Set the vision and execute a cohesive global marketing strategy that spans brand, growth, content, and partnerships.
• Drive adoption and engagement by building multi-channel campaigns across traditional media, social media and influencer activations.
• Lead go-to-market efforts for major product launches, exchange features, and new market entries.
• Develop and manage a high-performing marketing team, ensuring excellence across creative, growth, and community functions.
• Collaborate cross-functionally with Product, BD, and Design to ensure marketing strategy aligns with business goals and product roadmap.
• Oversee growth and performance marketing - from paid acquisition and SEO to funnel optimization and lifecycle marketing.
• Establish a data-driven culture, tracking metrics like CAC, LTV, conversion, and retention to measure impact and ROI.
• Manage the global marketing budget and report regularly on performance to the executive team.

Head of Marketing

Growth Marketing

• Lead SEO strategy and campaigns, combining technical SEO, content, and local strategies to expand organic reach and acquisition
• Design, execute, and scale paid media campaigns (Google Ads, display, retargeting, social, and emerging Web3-native channels like Dune dashboards, crypto newsletters, and CT influencer activations)
• Experiment relentlessly through A/B tests and multivariate experiments to optimize conversions, retention, and overall user growth
• Partner with product and community teams to design growth loops that integrate user incentives, rewards, and gamified campaigns unique to Web3
• Drive retention marketing initiatives—email, push, on-chain notifications, and community engagement—to reduce churn and maximize customer lifetime value
• Analyze campaign data with tools like Google Analytics, Search Console, SEMrush, Dune Analytics, and on-chain dashboards, translating insights into actionable growth strategies
• Collaborate with the content team and AI tools to generate high-performing, SEO-optimized content that resonates with crypto-native and mainstream users alike
• Manage and continuously optimize acquisition cost, ROI, and funnel performance across all growth channels
• Keep Grvt at the cutting edge of Web3 marketing by testing new distribution platforms, influencer partnerships, and community-driven growth tactics

Growth Marketing Manager

Manager

• Identify, engage, negotiate with, and onboard trader KOLs, trading communities, and professional traders to promote and utilize the exchange.
• Build and maintain strong relationships with traders, signal groups, and crypto communities to encourage ongoing platform usage.
• Conduct cold outreach and manage partnership discussions with potential collaborators.
• Support the design and execution of referral, rebate, and promotional programs to attract and retain traders.
• Stay up to date on crypto trends, competitor exchanges, and rising KOLs or trading communities.
• Coordinate with Marketing, Product, and Customer Support teams to ensure smooth onboarding and sustained engagement.
• Track, analyze, and report the effectiveness of partnerships, including user acquisition and engagement metrics.

Senior Talent Acquisition Specialist – Web3

Head of Marketing

Growth Marketing Manager

BD Associate/Manager, Japanese-Speaking