Crypto Content Writer, Indonesian
ClickOut Media
Web3
Job Level
Mid-LevelSenior
Tech Stack
Web3
About the role
- Lead SEO strategy and campaigns, combining technical SEO, content, and local strategies to expand organic reach and acquisition
- Design, execute, and scale paid media campaigns (Google Ads, display, retargeting, social, and emerging Web3-native channels like Dune dashboards, crypto newsletters, and CT influencer activations)
- Experiment relentlessly through A/B tests and multivariate experiments to optimize conversions, retention, and overall user growth
- Partner with product and community teams to design growth loops that integrate user incentives, rewards, and gamified campaigns unique to Web3
- Drive retention marketing initiatives—email, push, on-chain notifications, and community engagement—to reduce churn and maximize customer lifetime value
- Analyze campaign data with tools like Google Analytics, Search Console, SEMrush, Dune Analytics, and on-chain dashboards, translating insights into actionable growth strategies
- Collaborate with the content team and AI tools to generate high-performing, SEO-optimized content that resonates with crypto-native and mainstream users alike
- Manage and continuously optimize acquisition cost, ROI, and funnel performance across all growth channels
- Keep Grvt at the cutting edge of Web3 marketing by testing new distribution platforms, influencer partnerships, and community-driven growth tactics
Requirements
- 3–5 years of experience in performance marketing, growth marketing, or paid media (Web3 or fintech experience strongly preferred)
- Proven track record in SEM strategy and execution, paid acquisition, marketing automation, and retention marketing
- Strong understanding of performance marketing, funnel optimization, and customer acquisition in a digital-first environment
- Familiarity with on-chain metrics, wallets, tokens, and DeFi/DEX concepts (bonus if you’ve run campaigns for a Web3 project)
- Excellent project management and execution skills—you can lead multiple campaigns in parallel and hit deadlines without losing precision
- Creative problem-solver who can find unconventional growth levers in competitive markets
- Preferred: Working in or with fintech or crypto-focused companies or agencies
- Expertise in Google Ads, Search Console, Tag Manager, SEMrush, Meta Ads, Twitter Ads, and LinkedIn Ads; crypto ad platforms experience is a plus
- Knowledge of DeFi, crypto, or financial infrastructure is a plus
- Experience running A/B tests or multivariate experiments to optimize campaign performance
- Hands-on experience with tools such as Google Analytics, Search Console, Tag Manager, or SEMrush
- Experience with retention marketing initiatives such as email, push notifications, or community engagement
