Growth Marketing

• Lead SEO strategy and campaigns, combining technical SEO, content, and local strategies to expand organic reach and acquisition
• Design, execute, and scale paid media campaigns (Google Ads, display, retargeting, social, and emerging Web3-native channels like Dune dashboards, crypto newsletters, and CT influencer activations)
• Experiment relentlessly through A/B tests and multivariate experiments to optimize conversions, retention, and overall user growth
• Partner with product and community teams to design growth loops that integrate user incentives, rewards, and gamified campaigns unique to Web3
• Drive retention marketing initiatives—email, push, on-chain notifications, and community engagement—to reduce churn and maximize customer lifetime value
• Analyze campaign data with tools like Google Analytics, Search Console, SEMrush, Dune Analytics, and on-chain dashboards, translating insights into actionable growth strategies
• Collaborate with the content team and AI tools to generate high-performing, SEO-optimized content that resonates with crypto-native and mainstream users alike
• Manage and continuously optimize acquisition cost, ROI, and funnel performance across all growth channels
• Keep Grvt at the cutting edge of Web3 marketing by testing new distribution platforms, influencer partnerships, and community-driven growth tactics

Growth Marketing Manager

Growth Marketing Manager

Freelance Platform Growth Partner

Enterprise Growth Director

Growth Marketer

Growth Marketing Manager