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Marketing Intern
Grupo Yamaha BrasilA Yamaha busca um estagiário de marketing para apoiar gestão de dados e campanhas de marketing digital. Incluirá a organização de leads e operação de e-commerce.
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates proficiency in digital marketing strategies, including campaign management and analytics, while effectively utilizing CRM and marketing automation tools to enhance customer engagement and optimize online sales performance.
Highest-signal resume keywords
Google AnalyticsGoogle AdsCRM ToolsE-commerce ManagementData Analysis
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Data OrganizationLead SegmentationConversion Rate OptimizationProduct Listing ManagementTraffic Monitoring
Soft Skills
CollaborationCommunicationOrganization
Tools & Technologies
Google Tag ManagerMicrosoft ExcelMicrosoft PowerPointPower BILooker Studio
Certifications & Qualifications
Google Ads SearchGoogle Analytics Individual QualificationInbound Marketing Courses
Industry Keywords
Digital MarketingMarketing AutomationE-commerceOnline Sales PlatformsCampaign Management
Tech Stack
Tools & technologiesTableau
About the role
Key responsibilities & impact- Support management of the contact database, ensuring data organization and cleansing.
- Segment leads for specific campaigns.
- Configure and monitor nurture flows and relationship stages in CRM and marketing automation tools.
- Support daily operation of online stores, ensuring catalog updates.
- Add and review product listings (descriptions, prices, and images) on the Yamaha Náutica website.
- Monitor product visibility across digital channels.
- Assist with configuration and maintenance of tags (Google Tag Manager and others).
- Monitor and analyze traffic and user behavior using Google Analytics.
- Turn data into insights for continuous improvements to the site experience.
- Serve as the operational point of contact for daily follow-up with the digital marketing agency, ensuring deadlines are met and deliverables are aligned.
- Organize and participate in alignment meetings with the agency, reviewing creatives, briefs, and media calendars.
- Assist in structuring, launching, and monitoring paid traffic campaigns (Google Ads and Meta Ads).
- Monitor campaign results with a constant focus on conversion rate optimization (CRO).
- Use Artificial Intelligence tools (Co-pilot or others) to optimize workflows, generate quick insights for reports, and assist in automating repetitive tasks.
- Organize and consolidate sales and digital performance data.
- Assist in creating dashboards and periodic reports, ensuring data accuracy for the team's strategic decision-making.
Requirements
What you’ll need- Education: Currently pursuing a degree in Marketing, Advertising, Business Administration, Engineering, Economics, Computer Science, or related fields.
- Expected graduation: December 2027 or later.
- Tools and Technical Skills: Microsoft Office: Intermediate Excel (pivot tables, VLOOKUP, basic formulas) and PowerPoint for presentation creation.
- Digital Marketing: Basic knowledge of Google Ads, Meta Ads, and SEO.
- Analytics: Practical or theoretical knowledge of Google Analytics, Search Console, and Google Tag Manager (GTM).
- CRM/Automation: Familiarity with CRM tools (e.g., Dynamicas) and marketing automation logic.
- E-commerce/Marketplace: Basic knowledge of managing online sales platforms (e.g., Loja Integrada or marketplace portals).
- Differentials: Certifications: Google Ads Search, Google Analytics Individual Qualification (GAIQ), or inbound marketing courses (HubSpot/RD Station).
- Project Management: Familiarity with organizational tools (e.g., Trello, Asana, Monday, or Notion).
- Data: Knowledge of BI tools (Power BI, Looker Studio, or Tableau).
Benefits
Comp & perks- Medical Insurance
- Dental Insurance
- Pharmacy Discount
- Life Insurance
- Meal Allowance or On-site Cafeteria (depending on location)
- Food Allowance
- Transportation Allowance
- WellHub