Senior Marketing Analyst
Grupo Tigre
full-time
Posted on:
Location Type: Hybrid
Location: Joinville • Brasil
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Job Level
About the role
- Align the product portfolio vision and its management with market needs, focusing on positioning and go-to-market (GTM) launch strategies to drive revenue growth;
- Monitor the product lifecycle from launch through discontinuation, ensuring an optimized and profitable portfolio;
- Lead market research and competitive analysis to support strategic decisions regarding the product line;
- Identify opportunities for new products or enhancements to existing products, aligned with customer needs and market trends;
- Collaborate with R&D and innovation teams on the development of new products;
- Ensure proper sizing of Marketing demand within S&OP, and develop action plans that deliver the annual objectives for Categories;
- Support strategic direction and priorities for Trade Marketing, ensuring sell-in and sell-out activity calendars are aligned with business needs and performance diagnostics.
Requirements
- Bachelor's degree or higher.
- Minimum 3 years of experience in market analysis, product marketing, or product engineering.
- Intermediate English.
- Preferred qualifications:
- Experience with R&D or product innovation and demand generation.
Benefits
- Work schedule: Hybrid (3 days per week on-site in Joinville, SC).
- Flexible hours;
- Meal allowance;
- Year-end gift;
- Health insurance;
- Dental plan;
- Life insurance;
- Private pension (retirement plan);
- Wellhub (formerly Gympass);
- Birthday day off;
- Family-friendly policies: extended maternity and paternity leave;
- Employee discounts on our products;
- Annual bonus (profit-sharing);
- Up to 50% discounts on medications;
- Health programs.
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
market analysisproduct marketingproduct engineeringproduct lifecycle managementgo-to-market strategiescompetitive analysisdemand generationR&D collaborationportfolio managementaction planning
Soft Skills
strategic thinkingcollaborationcommunicationleadershipanalytical skillsproblem-solvingorganizational skillscustomer focusadaptabilityteamwork
Certifications
Bachelor's degree