Grupo Tigre

Product Marketing Specialist, I

Grupo Tigre

full-time

Posted on:

Location Type: Hybrid

Location: Joinville • Brazil

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About the role

  • Develop and manage the product portfolio strategy for the segment/specific categories, focusing on growth, innovation, and profitability;
  • Coordinate the product lifecycle from launch through discontinuation, ensuring an optimized and profitable portfolio;
  • Lead market research and competitive analysis to support strategic decisions about the product line;
  • Identify opportunities for new products or improvements to existing products, aligned with customer needs and market trends;
  • Collaborate with R&D and the innovation team on the development of new products;
  • Ensure correct sizing of Marketing demand in Step 1 of S&OP, as well as the formulation of action plans that deliver the categories’ annual objectives;
  • Support strategic direction and priorities for the Trade Marketing area, ensuring sell-in and sell-out action calendars aligned with business needs and performance diagnostics.

Requirements

  • Bachelor’s degree completed;
  • Experience in market analysis and project coordination;
  • Advanced English;
  • Experience with R&D or product innovation is desirable;
  • Demand generation experience.
Benefits
  • Work schedule: Hybrid (3 days per week onsite);
  • Flexible hours;
  • Meal allowance;
  • Year-end gift;
  • Health insurance;
  • Dental plan;
  • Life insurance;
  • Private pension plan;
  • Wellhub (wellness program);
  • Birthday day off;
  • Family-friendly policies: extended maternity and paternity leave;
  • Discount on our products;
  • Annual bonus (profit-sharing);
  • Up to 50% discounts on medications;
  • Wellness and health programs.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
market analysisproject coordinationproduct lifecycle managementproduct portfolio strategydemand generationcompetitive analysisproduct innovation
Soft Skills
collaborationleadershipstrategic thinking
Certifications
Bachelor's degree