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E-commerce Analyst I
Grupo SOMADigital Merchandising Analyst ensuring product visibility and performance in FARM's e-commerce platform. Focused on data-driven decisions for product display and optimization.
About the role
Key responsibilities & impact- Ensure FARM’s e-commerce storefront is flawless, maintaining correct product availability, images, descriptions, technical specifications, and Product Detail Page (PDP) experience.
- Monitor performance and engagement metrics for site pages, propose adjustments, and coordinate links and strategies with the Communication and CRM teams.
- Define product sorting on the website and app with a focus on conversion, commercial performance, and visual consistency.
- Orchestrate product recommendation components across the customer’s digital journey.
- Own the site’s internal search, ensuring relevance and performance.
- Manage and lead product-area improvement projects in partnership with teams such as Technology, Marketing, and Wholesale.
Requirements
What you’ll need- Bachelor’s degree in Fashion, Marketing, Business Administration, or related fields.
- Hybrid profile with a strong connection to fashion, a refined aesthetic sense, and a holistic view of the business.
- Analytical ability to support decisions based on data and performance metrics.
- Experience in Digital Visual Merchandising, E-commerce, or Digital Product.
- Intermediate to advanced Excel skills.
- Experience with e-commerce platforms; experience with VTEX is a plus.
- Good communication skills and the ability to work collaboratively across different teams.
- Organized, able to prioritize, and proactive in driving projects.
Benefits
Comp & perks- Position open to candidates with disabilities (PcD)
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
Digital Visual MerchandisingE-commerceData analysisPerformance metricsExcelProduct sortingProduct recommendationInternal search management
Soft Skills
Analytical abilityCommunicationCollaborationOrganizationPrioritizationProactivity
Certifications
Bachelor’s degree in FashionBachelor’s degree in MarketingBachelor’s degree in Business Administration