Branding and Community Specialist

Grupo SOMA

Community and Branding Specialist leading strategic marketing and community initiatives at FARM across Brazil and LATAM. Responsible for brand personification and cross-team collaboration.

Posted 5/7/2026full-timeRio de Janeiro • 🇧🇷 BrazilMid-LevelSeniorWebsite

About the role

Key responsibilities & impact

Lead the conceptualization, creation and execution of Community strategies across Brazil, LATAM and other regions.
Develop and lead the creation of guides and strategic tools for brand personification, including the FARM Brazil Personas Guide, community guides and narrative guidelines applicable to Communications, Product and Community teams.
Ensure strategic outcomes for influencer marketing by leading paid content productions, special seedings, casting curation and initiatives with KOLs, connecting community, influence and business objectives.
Manage community-driven content to ensure brand personification across digital channels, with a strategic role in content curation, communications planning and shaping the @adorofarm feed.
Lead the management of event guest lists, travel and special activations, validating outreach, dressing and relationship strategies, tracking RSVPs and ensuring experiences aligned with the brand narrative.
Manage the Community team for Brazil, LATAM and other regions, ensuring alignment rituals and fostering individual and collective development.
Plan, manage and monitor the Community budget (Brazil, LATAM and other regions), ensuring strategic resource allocation, investment optimization and alignment with brand priorities.
Deliver strategic presentations, analyses and consolidation of results for the Community core and special projects, coordinating the creation of reports and one-pagers with key metrics, learnings and insights.

Requirements

What you’ll need

Senior professional with proven experience in influencer marketing and community management.
Experience leading strategic brand projects, positioning campaigns and initiatives with creators and KOLs.
Experience managing teams, processes and budgets.
Ability to work cross-functionally with Communications, Marketing and Commercial teams.
Strategic vision, cultural background and sensitivity for brand personification.
Analytical ability to interpret data, performance and community behavior.
English and/or Spanish is a plus.

Benefits

Comp & perks

Meal allowance or on-site cafeteria;
Transportation allowance;
Health and Dental plan (optional group policy);
Gympass;
Day off on your birthday so you can enjoy it;
Hybrid work format, so you can work from where you want;
Up to 50% discount across our brands;
Sales code with commission on website sales;
Benefits Club with discounts from various partners;
Annual bonus for leaders, according to our policy;
Parking spaces and an end-of-day shuttle to the nearest metro station;
Courses, lectures and Development Tracks, live and on our content platform;
360 performance evaluation;
Great Place to Work certification;
High visibility and positive exposure to help you connect with everyone with minimal hierarchy;
The office with the most beautiful view of Rio, on the Botafogo waterfront.

ATS Keywords

✓ Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

influencer marketingcommunity managementstrategic brand projectsbudget managementdata analysiscontent curationcommunications planningevent managementperformance interpretationcross-functional collaboration

Soft Skills

strategic visioncultural sensitivityteam managementanalytical abilityrelationship buildingcommunication skillsleadershiporganizational skillscreativityproblem-solving