Grupo SOMA

CRM Assistant

Grupo SOMA

full-time

Posted on:

Location Type: Hybrid

Location: Rio de Janeiro • Brazil

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About the role

  • Operate CRM campaigns (email, push, SMS and other channels), ensuring quality, correct segmentation and timely delivery
  • Execute and monitor automated relationship flows (welcome, abandonment, post-purchase, reactivation, etc.)
  • Support the development and organization of the campaign calendar
  • Conduct operational A/B tests (subject lines, creative, segmentation) under the guidance of the analyst
  • Monitor campaign results and assist in consolidating performance metrics
  • Ensure review of links, UTMs, segmentations and the quality of communications before sends
  • Liaise with marketing, product and media teams to align campaign activities

Requirements

  • Bachelor's degree in progress or completed in Marketing, Business Administration, Communications or related fields
  • Previous experience (including internships) with CRM, email marketing or digital marketing
  • Experience with CRM send or automation tools
  • Organized with strong attention to detail
  • Good written communication skills
  • Familiarity with basic CRM metrics (open rate, click-through rate, conversion rate)
  • Experience in e-commerce or retail
  • Basic knowledge of audience/base segmentation
  • Basic understanding of A/B testing
  • Proactive mindset with interest in developing into analytical roles
  • Interest in customer journeys and retention
Benefits
  • Meal allowance (Vale Refeição)
  • Transportation allowance (Vale Transporte)
  • Health and dental plan (optional group policy)
  • Gympass
  • Birthday day off
  • Hybrid work model, allowing flexible remote work
  • Up to 50% discount on our brands
  • Seller code with commission on sales made through our websites
  • PLR (profit-sharing) according to our policy
  • Parking spaces and end-of-day shuttle van to the nearest subway
  • Courses, lectures and Development Tracks, live and on our content platform
  • Performance evaluations
  • High visibility and positive exposure to connect across the company with minimal hierarchy
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
CRMemail marketingdigital marketingA/B testingaudience segmentationperformance metricscampaign managementautomation toolse-commerceretail
Soft Skills
organizedattention to detailwritten communicationproactive mindsetanalytical thinking
Certifications
Bachelor's degree in MarketingBachelor's degree in Business AdministrationBachelor's degree in Communications