Grupo SOMA

Trade Marketing Analyst

Grupo SOMA

full-time

Posted on:

Location Type: Hybrid

Location: Rio de Janeiro • Brazil

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About the role

  • Analyze sales data, consumer behavior and competitors to generate shopper and market insights.
  • Monitor performance by channel, region and product, proposing tactical actions to improve results.
  • Ensure consistency of brand communication and execution at the point of sale (retail and wholesale).
  • Develop and execute creative promotional activities aligned with brand positioning, while preserving aesthetics and Brazilian identity.
  • Plan and implement commercial activation calendars with a focus on increasing sell-out and engaging sales teams.
  • Drive wholesale coop opportunities to boost results with partners.
  • Build relationships with shopping centers, landlords, marketplaces and other strategic players.
  • Integrate field information into communication and launch plans to enhance campaign relevance.

Requirements

  • Experience in Trade Marketing, Retail Marketing or related areas.
  • Knowledge of sales data analysis, consumer behavior and market intelligence.
  • Strong relationship-building skills with commercial partners and internal teams.
  • Creative mindset to develop promotional activations and point-of-sale experiences.
  • Organized and capable of planning commercial calendars.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
sales data analysisconsumer behavior analysismarket intelligencepromotional activities developmentcommercial activation planning
Soft Skills
relationship-buildingcreativityorganizational skills