Trade Marketing Analyst I
Grupo SOMA
full-time
Posted on:
Location Type: Hybrid
Location: Rio de Janeiro • Brazil
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About the role
- Support the organization of the trade promotional calendar, ensuring it is up to date and aligned with the marketing strategy.
- Monitor the execution of promotional activities with the sales team, assisting with materials checks, deadlines and alignments.
- Contribute to data collection and analysis of customer behavior, identifying opportunities based on information provided by the team.
- Support preparation for sales conventions, helping organize materials, presentations and logistical requirements.
- Liaise with suppliers to support the briefing, production and distribution process for brand materials.
- Assist in organizing and monitoring incentive campaigns for the commercial team.
- Produce results reports on actions for the manager, consolidating data and extracting basic learnings.
- Track sales and product turnover indicators, reporting deviations and opportunities to the manager.
- Support the implementation and monitoring of POS (point of sale) projects, helping ensure a good shopping experience.
- Help implement sales incentive programs, monitoring team participation and performance.
- Monitor retail activity, conducting initial research and analysis on trends, competitors and opportunities.
- Open and follow up on payment requests/tickets.
- Create briefings for the graphic design team.
- Act as an interface with internal areas (commercial/sales team, styling, branding, graphic design, digital and visual merchandising).
Requirements
- Degree or work experience in Communication or Marketing
- Driven by creative intuition but able to analyze data and read/interpret performance reports
- Well-developed organization, creativity, innovation and communication skills
- Retail experience is desirable
- Experience with content production is a plus
Benefits
- Degree in Marketing or Communication
- Ability to analyze data and reports
- Organized and creative
- Retail experience is a differential
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
data collectiondata analysisperformance reportingcontent productionpromotional activities executionsales incentive program implementationPOS project monitoringmaterials organizationlogistical requirements managementcustomer behavior analysis
Soft Skills
organizationcreativityinnovationcommunicationanalytical skillsteam collaborationattention to detailproblem-solvinginterpersonal skillsadaptability
Certifications
degree in Communicationdegree in Marketing