Trade Marketing Analyst I
Grupo SOMA
full-time
Posted on:
Location Type: Hybrid
Location: Rio de Janeiro • 🇧🇷 Brazil
Visit company websiteJob Level
Mid-LevelSenior
About the role
- Support the organization of the trade promotional calendar, ensuring it is up to date and aligned with the marketing strategy.
- Monitor the execution of promotional activities with the sales team, assisting with materials checks, deadlines and alignments.
- Contribute to data collection and analysis of customer behavior, identifying opportunities based on information provided by the team.
- Support preparation for sales conventions, helping organize materials, presentations and logistical requirements.
- Liaise with suppliers to support the briefing, production and distribution process for brand materials.
- Assist in organizing and monitoring incentive campaigns for the commercial team.
- Produce results reports on actions for the manager, consolidating data and extracting basic learnings.
- Track sales and product turnover indicators, reporting deviations and opportunities to the manager.
- Support the implementation and monitoring of POS (point of sale) projects, helping ensure a good shopping experience.
- Help implement sales incentive programs, monitoring team participation and performance.
- Monitor retail activity, conducting initial research and analysis on trends, competitors and opportunities.
- Open and follow up on payment requests/tickets.
- Create briefings for the graphic design team.
- Act as an interface with internal areas (commercial/sales team, styling, branding, graphic design, digital and visual merchandising).
Requirements
- Degree or work experience in Communication or Marketing
- Driven by creative intuition but able to analyze data and read/interpret performance reports
- Well-developed organization, creativity, innovation and communication skills
- Retail experience is desirable
- Experience with content production is a plus
Benefits
- Degree in Marketing or Communication
- Ability to analyze data and reports
- Organized and creative
- Retail experience is a differential
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
data collectiondata analysisperformance reportingcontent productionpromotional activities executionsales incentive program implementationPOS project monitoringmaterials organizationlogistical requirements managementcustomer behavior analysis
Soft skills
organizationcreativityinnovationcommunicationanalytical skillsteam collaborationattention to detailproblem-solvinginterpersonal skillsadaptability
Certifications
degree in Communicationdegree in Marketing