Digital Product Planning Analyst I

Grupo RBS

Analista em Planejamento de Produto Digital I na Grupo RBS, focando no planejamento de produtos e estratégias comerciais. Integra soluções digitais e comunica-se com diferentes áreas.

Posted 7/13/2026full-timePorto Alegre • 🇧🇷 BrazilMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in developing comprehensive communication plans that integrate storytelling and digital solutions, while leveraging data analysis to drive commercial opportunities. Proficient in collaboration across departments to align marketing strategies with business objectives.

Highest-signal resume keywords

Communication Plan DevelopmentBrand StrategyData AnalysisPresentation SkillsCollaboration

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Brand StrategyProject ValuationProduct DevelopmentEngagement Metrics AnalysisStorytelling Skills

Soft Skills

CreativityProactivityOrganization

Tools & Technologies

PowerPointExcelArtificial Intelligence

Industry Keywords

AdvertisingPublic RelationsMarketingMedia OutletsAgencies

About the role

Key responsibilities & impact

Develop communication plans based on marketing strategies, incorporating distinctive storytelling and digital communication solutions.
Develop 360° communication plans, creating creative solutions aligned with business needs.
Drive commercial revenue by developing projects in collaboration with Editorial, Market Intelligence, Marketing, Sales, and other partner teams.
Perform project valuation, conduct internal alignments, and deliver presentations to diverse audiences.
Present and advocate for projects.
Collect and analyze product usage data, including engagement metrics and user behavior, translating these into insights and commercial opportunities.

Requirements

What you’ll need

Bachelor's degree completed or near completion in Advertising, Public Relations, or related fields.
Experience with brand strategy, planning, and product development.
Experience in media outlets, agencies, or marketing departments.
Creative, proactive, and organized.
Creativity, strong storytelling skills, and experience creating presentations and materials for clients and internal teams.
Ability to collaborate with multiple departments.
Strong knowledge of PowerPoint and Excel.
Knowledge of or experience using Artificial Intelligence to support content creation, routine organization, and solution development.

Benefits

Comp & perks

On-site cafeteria or meal allowance/voucher (depending on work modality: remote, hybrid, or on-site)
Health insurance
Transportation voucher or parking
Private pension plan
Profit-sharing program
Extended maternity and paternity leave
TotalPass
Access to Uniglobo, a training platform provided by TV Globo for affiliates
Digital subscription to GZH
Membership to Clube do Assinante, offering exclusive discounts and benefits across categories such as dining and entertainment
Option to join ARBS (Employee Association of Grupo RBS), which offers various partnerships and discounts