Content Analyst I, Brand Content
Grupo RBS
full-time
Posted on:
Location Type: Hybrid
Location: Porto Alegre • Brazil
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About the role
- Create and develop content for brand projects, including digital and print features, scripts, articles, social media posts, newsletters, and other formats;
- Ensure that the language and tone of each piece are aligned with the brand's identity and objectives;
- Research and provide references that enrich content and amplify the impact of messages;
- Collaborate with strategy, design, and account teams to develop relevant and creative narratives;
- Adapt content for different formats and channels, considering the best approach for each audience;
- Ability to transform information and insights into engaging narratives;
- Stay attentive to content trends and writing best practices for different platforms.
Requirements
- Bachelor's degree in Journalism or Public Relations;
- Experience producing content for brands, branded content, and storytelling;
- Excellent writing skills, proficiency in Portuguese, and the ability to adapt to different tones of voice;
- Knowledge of digital content best practices and SEO is a plus;
- Creative, organized, and market-aware profile, with a focus on innovation;
- Familiarity with AI tools.
Benefits
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Applicant Tracking System Keywords
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Hard Skills & Tools
content creationstorytellingSEOdigital content best practiceswriting skillsadaptation to different tones of voiceresearch skillsnarrative developmentcontent adaptationbrand alignment
Soft Skills
creativityorganizationmarket awarenessinnovationcollaborationattention to detailcommunicationadaptabilitystrategic thinkingengagement
Certifications
Bachelor's degree in JournalismBachelor's degree in Public Relations