Grupo RBS

UX Researcher II – Streaming

Grupo RBS

full-time

Posted on:

Location Type: Hybrid

Location: Porto Alegre • Brazil

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About the role

  • Conduct qualitative and quantitative research to understand the needs, motivations, pain points and habits of Grupo RBS streaming users;
  • Map, design and keep updated the user journey across different platforms (apps, web, CTV, players, etc.);
  • Work in direct partnership with the Data team on all activities related to the collection, structuring, analysis and interpretation of behavioral data and product metrics;
  • Define, monitor and interpret indicators such as retention, churn, engagement, conversion, watch time, NPS and CSAT, always in collaboration with the Data team;
  • Plan and conduct interviews, usability tests and surveys, integrating qualitative results with the quantitative analyses carried out with the Data team;
  • Turn research and analyses into actionable insights for product squads, UX/UI and content strategy;
  • Support backlog prioritization and roadmap decisions based on user evidence and consolidated data;
  • Create and maintain research artifacts (personas, journeys, empathy maps, reports and presentations);
  • Promote a user-centered and data-driven culture within the organization.

Requirements

  • Bachelor's degree in Design, Advertising, Marketing, Social Communication or other related fields;
  • Previous experience as a UX Researcher, Product Researcher or similar role (mid-level);
  • Experience with digital products (apps, streaming platforms, digital media, marketplaces or SaaS);
  • Proficiency in qualitative and quantitative research methods;
  • Ability to work collaboratively with data and product teams;
  • Strong communication skills to present insights clearly to both technical and non-technical audiences;
  • Organizational skills to conduct multiple studies in parallel;
  • Fluent Portuguese (spoken and written).
  • Differentials
  • Experience with media, streaming or on-demand content products;
  • Knowledge of tools such as GA4, Amplitude, Mixpanel, Hotjar, Maze, UserTesting, Looker or similar;
  • Previous experience in agile squads and product-oriented environments;
Benefits
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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
qualitative researchquantitative researchuser journey mappingdata analysisbehavioral data interpretationproduct metricsusability testingsurveysuser-centered designdata-driven decision making
Soft Skills
collaborationcommunicationorganizational skillsinsight presentationprioritizationadaptabilitycritical thinkingproblem-solvingstakeholder engagementuser advocacy