Growth Marketing

• Responsible for analyzing website results according to defined KPIs, considering traffic volume, time on site, most-viewed content, number of engagements in simulations and contact requests, as well as patterns of traffic spikes and drops and their related factors;
• Support the Commercial Communications team in deliverables and strategies related to the project;
• Maintain the Ads strategy, defining campaign themes according to the commercial calendar and mapped opportunities;
• Execute paid Ads strategies, including Google keyword bidding and running A/B tests on campaigns;
• Define the automated content dispatch flows, such as e-mail marketing campaigns;
• Monitor performance indicators for all these initiatives and provide continuous reporting to the Project team.

Digital Performance Analyst – B2B Growth

Estagiário(a) Graduação – Growth B2B