Analista Marketing Pleno – Redação

Grupo Pernambucanas

Analista de Marketing Pleno responsável por redação publicitária e conceitos criativos para campanhas omnicanal da varejista Pernambucanas. Adaptando conteúdos para canais digitais, mídia, varejo e comunicação interna.

Posted 8/5/2026full-timeSão Paulo • 🇧🇷 BrazilMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in crafting compelling advertising copy across various digital channels while ensuring brand consistency and engaging storytelling. Proficient in managing multiple projects and collaborating with creative teams to deliver innovative marketing solutions.

Highest-signal resume keywords

Copywriting SkillsDigital Marketing KnowledgeFluent Command Of PortugueseExperience With Project Management ToolsFamiliarity With AI Tools For Content Creation

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Advertising CopywritingCreative Concept DevelopmentProofreadingCampaign AdaptationHeadline CraftingConsumer Behavior AnalysisMarket Trend MonitoringStorytelling Skills

Soft Skills

CollaborationTime ManagementCreative Problem Solving

Tools & Technologies

Runrun.itTrelloMondayChatGPTGeminiClaude

Industry Keywords

Promotional CampaignsEmail MarketingSocial MediaInternal CommunicationsMedia Campaigns

About the role

Key responsibilities & impact

Develop creative concepts for promotional and institutional campaigns
Write copy for email marketing, CRM, social media, landing pages, banners, POS materials, media campaigns, videos, radio, and internal communications
Participate in brainstorms with the creative team
Adapt campaigns for different formats and channels
Ensure consistency in the brand's tone of voice
Proofread and approve copy before publication
Collaborate with Art Directors, Account, Marketing and Media teams
Interpret briefs and propose creative solutions
Monitor market trends, consumer behavior, and new communication styles
Manage multiple requests while meeting deadlines and schedules

Requirements

What you’ll need

Bachelor's degree in Advertising, Communications, Journalism, Languages/Literature, or related fields
Experience at agencies, communication houses, and/or in-house corporate teams
Experience writing advertising copy for digital channels
Experience with promotional campaigns and retail considered a plus
Ability to craft headlines, hooks, and copy of varying lengths
Fluent command of Portuguese (grammar and spelling) for writing and proofreading
Familiarity with technology trends applied to creative work (AI, AR, VR, interactivity)
Knowledge of and/or initiative to learn AI tools for text and/or visuals, including copy, creation, and prompt work
Desirable: Copywriting skills
Desirable: Storytelling skills
Desirable: Digital Marketing knowledge
Desirable: Experience with project management tools (Runrun.it, Trello, Monday or similar)
Desirable: Experience with AI tools for content creation (ChatGPT, Gemini, Claude, etc.)

Benefits

Comp & perks

Health insurance (cost-sharing)
Dental insurance (optional enrollment)
Partnership with a dental clinic
Meal allowance or grocery voucher
Life insurance
Annual bonus (based on goal attainment)
Transportation allowance
Bicycle parking
10% discount on Pernambucanas products
TotalPass access
Partnerships with SESC and educational institutions for undergraduate and graduate courses
One day of remote work per week