CRM Analyst, Mid-level

Grupo Panvel

Analista de CRM Pleno na Panvel focado em estruturar a inteligência de relacionamento com clientes. Desenvolvendo ações de CRM e integrando com o Programa de Fidelidade.

Posted 8/3/2026full-timeEldorado do Sul • 🇧🇷 BrazilMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in CRM strategies and operations, with a strong analytical profile to interpret data and enhance customer journeys. Proficient in Salesforce CRM and capable of collaborating across multidisciplinary teams to drive engagement and optimize processes.

Highest-signal resume keywords

CRM StrategiesSalesforce CRMData AnalysisCustomer Journey OptimizationCollaboration

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

CRM OperationsData InterpretationBehavior AnalysisSegmentationPropensity ModelsCombinatorial AnalysisAutomation FlowsPromotional Calendar DevelopmentContinuous ImprovementLife-Cycle Journey Mapping

Soft Skills

CuriosityProactivityCollaborationComfort in Multidisciplinary Teams

Tools & Technologies

SalesforceArtificial Intelligence Tools

Industry Keywords

Customer InsightsLoyalty ProgramKey Performance IndicatorsEntry/Exit SignalsMarketing Campaigns

About the role

Key responsibilities & impact

Map and structure life-cycle journeys — understanding behaviors, needs, and entry/exit signals for each stage;
Propose CRM actions and initiatives for each stage, with guidance from leadership and increasing autonomy in execution;
Support construction of the promotional calendar for life stages, identifying dates, campaigns and relevant triggers for each audience;
Develop integrated initiatives between life stages and the Loyalty Program to boost recurrence and engagement;
Work according to the PDCA cycle — planning, executing, monitoring and proposing continuous improvements to CRM actions and automation flows;
Monitor key indicators: LTV, purchase frequency, new customers, recurring customers and recovered customers;
Track results of campaigns and automation flows, proposing adjustments and improvements;
Collaborate with the Customer Insights team for behavior analyses, segmentation and identification of opportunities by stage;
Work with propensity models and combinatorial analysis to identify entry signals for stages and engage customers at the right time;
Build and manage relationship automation flows in Salesforce (SF) for the life-stage initiatives;
Work in partnership with HB, using the Panvel product portfolio folder as a basis for curation and portfolio reference;
Define criteria for entry, retention and exit in each stage journey;
Collaborate with Commercial, Retail Media and Marketing teams to validate approaches, communications and commercial actions;
Interface with the IT squad and the Business Architect (CRM);

Requirements

What you’ll need

Bachelor's degree in Business Administration, Marketing, Advertising, Engineering, Statistics or related fields.
Experience with CRM strategies and operations.
Experience using Salesforce CRM.
Analytical profile, with the ability to interpret data and identify opportunities to improve the customer journey.
Ability to structure solutions with guidance and evolve toward an increasingly proactive and autonomous role.
Collaborative profile, comfortable working in multidisciplinary teams.
Curiosity, proactivity and interest in exploring new challenges and learning opportunities.
Familiarity with Artificial Intelligence tools is a plus, using them to optimize processes and support decision-making.

Benefits

Comp & perks

Childcare assistance
Birthday day off
Exclusive discounts at Panvel Pharmacy
Shared/on-site parking
Extended maternity and paternity leave
Profit Sharing (PLR)
Dental plan (through the Employee Association)
Health insurance
Mental health and financial wellness support programs
On-site cafeteria
Company shuttle / chartered transportation
Wellhub (gym discounts)