Senior CRM Analyst

Grupo Panvel

Analista de CRM Sênior at Grupo Panvel focuses on improving patient adherence and engagement in healthcare through strategic CRM.

Posted 8/3/2026full-timeEldorado do Sul • 🇧🇷 BrazilSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing medication adherence strategies and managing customer relationship journeys, leveraging CRM tools like Salesforce to enhance customer engagement and loyalty. Possesses strong analytical skills to derive insights from data and improve health initiatives.

Highest-signal resume keywords

CRM Strategy DevelopmentSalesforce CRM ManagementAnalytical Data InsightsCustomer Journey UnderstandingHealthcare Sector Experience

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Medication Adherence StrategiesCustomer Relationship ManagementData AnalysisEngagement InitiativesPDCA Cycle ImplementationKey Indicator MonitoringSegmentation AnalysisJourney Criteria DefinitionHealth Promotional Calendar DevelopmentIntegrated Initiative Development

Soft Skills

Collaborative TeamworkStrategic VisionCommunication SkillsRelationship ManagementProblem-Solving

Industry Keywords

Pharmaceutical ServicesHealthcare SectorCustomer InsightsLoyalty ProgramCommercial ActionsRetail Media

About the role

Key responsibilities & impact

Develop medication adherence strategies — understanding barriers, behaviors and critical drop-off moments;
Propose actions and initiatives to increase engagement, repeat purchases and continuity of medication use;
Integrate medications, adherence projects and Clinic (pharmaceutical services) into a unified health strategy;
Propose and support the construction of the health promotional calendar, identifying relevant dates, campaigns and triggers for the audience;
Develop integrated initiatives between health and the Loyalty Program to boost repeat business and loyal customer engagement;
Work based on the PDCA cycle — planning, executing, monitoring and proposing continuous improvements to CRM actions and cadences;
Monitor key indicators: LTV, purchase frequency, new, recurring and recovered customers;
Track results of actions and cadences, identifying opportunities for improvement and adjustment;
Collaborate with the Customer Insights team for in-depth analyses of behavior, segmentation and opportunity identification;
Identify customer profiles that are sensitive and cases such as the antibiotic communication cadence based on behavioral data;
Build and manage relationship cadences in Salesforce (SF) for health initiatives;
Define entry, retention and exit criteria for journeys — with clinical and business perspectives;
Collaborate with Commercial, Retail Media, Marketing and Clinic teams to validate approaches, communications and commercial actions;
Interface with the IT Squad and the Business Architect (CRM).

Requirements

What you’ll need

Bachelor's degree in Business Administration, Marketing, Advertising, Engineering, Statistics or related fields.
Experience with CRM strategies and managing customer relationship journeys.
Experience using Salesforce CRM.
Analytical profile, able to turn data into insights and business opportunities.
Strategic vision to structure and evolve relationship actions across the customer journey.
Ability to understand the customer journey in an integrated way, from acquisition to loyalty.
Ease working collaboratively with multidisciplinary teams.
Experience in the healthcare sector, pharmaceutical retail or related markets is a plus.

Benefits

Comp & perks

Childcare allowance
Day off on your birthday
Exclusive discounts at Panvel Pharmacy
Rotational/shared parking
Extended maternity and paternity leave
Profit Sharing (PLR)
Dental plan (through the Employees' Association)
Health insurance
Mental health and financial wellness support programs
On-site cafeteria
Shuttle transportation
Wellhub (gym discounts)