Retail Media Analyst

Grupo Panvel

Analyst responsible for developing Retail Media strategies and operationalizing campaigns for advertisers in the e-commerce team at Grupo Panvel.

Posted 7/22/2026full-timeEldorado do Sul • 🇧🇷 BrazilMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in Retail Media Strategy and Campaign Management, leveraging analytics tools like Google Analytics to drive performance insights and optimize media operations. Strong ability to collaborate across teams and present strategic recommendations to stakeholders.

Highest-signal resume keywords

Retail Media StrategyCampaign ManagementGoogle AnalyticsMedia AnalysisSales Performance Analysis

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Media OperationsPerformance MetricsCPCCPMROASTKMConversion RateBusiness AnalysisOnline Media AnalysisData Insights

Soft Skills

CollaborationPresentation SkillsStrategic ThinkingCommunicationLeadership

Tools & Technologies

Google AnalyticsBI Tools

Industry Keywords

E-commerceRetail MediaAdvertiser NeedsMarket ShareCommercial Direction

About the role

Key responsibilities & impact

We are seeking a Retail Media Analyst to join our E-commerce team. This person will be responsible for both strategic and operational activities in prospecting and creating Retail Media plans to meet advertisers' needs;
Serve advertisers, design strategy, operate campaigns, and manage a portfolio of small, medium, or large advertisers;
Work within the Retail Media team to drive business opportunities with manufacturers/brands to increase sell-out and gain supplier market share;
Act as the focal point between Trade, Commercial/Sales, Marketing, CRM and CX teams, leading strategies and development plans and providing commercial and strategic direction to the team;
Lead commercial presentations/pitches, strategic meetings with partner manufacturers, and the preparation and presentation of reports;
Act as an interface with the performance agency responsible for media operations and other partners involved in the project;
Monitor the performance of activations and campaigns, generating insights to support decision-making;
Manage media and campaign metrics (CPC, CPM, ROAS, TKM, Conversion Rate);
Regularly work with Google Analytics.

Requirements

What you’ll need

Bachelor's degree completed or in progress in Business Administration, Marketing, Advertising, Graphic Design, or related fields;
Knowledge and experience in online media operations and media analysis;
Experience analyzing sales performance by traffic source;
Experience with analytics tools and BI platforms, including Google Analytics and other BI tools focused on online business analysis.

Benefits

Comp & perks

Childcare allowance
Day off on your birthday
Exclusive discounts at Panvel Pharmacy
Rotating on-site parking
Extended maternity and paternity leave
Profit-sharing (PLR)
Dental plan (through the Employee Association)
Health insurance
Programs supporting mental health and financial well-being
On-site cafeteria
Company shuttle service
Wellhub (discounts on gym memberships)