Senior Data Analyst – Digital Analytics

Grupo Panvel

Analista de Dados Senior responsible for Digital Analytics at Grupo Panvel. Collaborating across departments to enhance digital measurement and insights.

Posted 6/12/2026full-timeEldorado do Sul • BrasilSeniorWebsite

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Google Analytics 4BigQuerySQLdata manipulationdata transformationdata analysisdata visualizationdashboard developmentdigital measurementattribution models

Soft Skills

analytical skillsorganizational abilityeffective communicationcollaboration

Tools & Technologies

CRMdigital analyticsbusiness intelligence (BI)

Industry Keywords

e-commercedigital retailnavigation funnelsdigital performanceintegrated journey views

Tech Stack

Tools & technologies

BigQuerySQL

About the role

Key responsibilities & impact

Manage and evolve the digital measurement framework in Google Analytics 4 (GA4), ensuring consistency in the definition of events, metrics, and KPIs
Define and maintain taxonomies, parameters, and digital measurement rules
Structure and evolve the Digital Analytics analytical layer in BigQuery, building tables, views, and data models for analytical consumption
Integrate and enrich navigation, media, CRM, and customer behavior data to support the creation of integrated journey views
Develop dashboards, analyses, and KPIs to monitor digital performance and generate business insights
Collaborate with Data Engineering, BI, Marketing, CRM, and Product teams to advance the company's digital analytics capabilities
Support advanced measurement, attribution initiatives, and the evolution of digital analytics maturity

Requirements

What you’ll need

Bachelor's degree in Technology, Engineering, Business Administration, Statistics, Data Science, or related fields
Advanced experience with Google Analytics 4 (GA4) and BigQuery
Experience with SQL for data manipulation, transformation, and analysis
Experience building tables, views, and data models for analytical environments
Knowledge of digital measurement, including events, parameters, metrics, attribution, and navigation funnels
Experience with data visualization tools and dashboard development
Strong analytical skills, organizational ability, and effective communication
Ability to work collaboratively with Marketing, Product, BI, Technology, and Data Engineering teams
Experience integrating CRM, media, and digital behavior data (plus)
Experience in e-commerce or digital retail environments (plus)
Knowledge of attribution models and advanced measurement (plus)

Benefits

Comp & perks

Childcare assistance
Day off on your birthday
Exclusive discounts at Panvel Pharmacy
Rotating/shared parking
Extended maternity and paternity leave
Profit-sharing (PLR)
Dental plan (through the Employee Association)
Health insurance
On-site cafeteria
Company shuttle
Wellhub (discounts at gyms)