Grupo Oscar Calçados

Senior Ads/Performance Analyst

Grupo Oscar Calçados

full-time

Posted on:

Location Type: Remote

Location: Brazil

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Job Level

Senior

About the role

  • Plan, execute and optimize paid media campaigns (Google Ads and Meta Ads) with a focus on performance and sales growth.
  • Manage media budget, monitoring KPIs such as ROAS, CAC, CPA and conversion.
  • Perform continuous data analysis to identify opportunities for scaling and optimization.
  • Design and run A/B tests for creatives, audiences and campaign strategies.
  • Develop full-funnel strategies (acquisition, remarketing and retention).
  • Implement and monitor events, tags and conversions using GA4 and GTM.
  • Collaborate with e-commerce, CRM and creative teams to align campaigns and product launches.
  • Prepare reports and presentations with strategic insights and improvement recommendations.
  • Stay on top of digital media trends and propose new growth opportunities.

Requirements

  • Solid (senior-level) experience with Google Ads and Meta Ads
  • Proven experience working in e-commerce
  • Strong analytical skills and a data-driven mindset
  • Knowledge of GA4 and GTM
  • Experience running creative tests at scale
  • Experience with A/B testing
  • Background in e-commerce and growth strategies
Benefits
  • Health and dental insurance
  • Day off on your birthday
  • Wellz
  • Semiannual discount on store products
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
Google AdsMeta AdsA/B testingdata analysisperformance marketingfull-funnel strategiesKPI monitoringconversion optimizationROASCAC
Soft Skills
analytical skillsdata-driven mindsetcollaborationstrategic insightspresentation skills