Consultant

• Monitor the performance of franchised stores, ensuring consistent execution of routines and the expected results for the region.
• Ensure the implementation of commercial cycle strategies, maximizing store potential and strengthening the customer experience.
• Assess the franchise's financial situation with a focus on profitability, cost efficiency and revenue growth.
• Propose strategic actions to franchisees based on local retail knowledge, consumer behavior and market trends, providing inputs to the Franchisor.
• Monitor competitors in the operating area and recommend preventive and competitive actions to protect the territory.
• Serve as a technical reference for the most representative stores, ensuring excellence in execution and maintenance of Shell Select standards.
• Ensure compliance with franchise rules and guidelines, overseeing correct execution of commercial strategies and the best shopping experience at the point of sale (POS).
• Build tactical actions and execution plans together with franchisees to achieve the region's commercial objectives.
• Respond to requests, support operational problem-solving and strengthen the relationship between franchisees and the Franchisor.
• Actively manage key indicators (KPIs) with a focus on sales, profitability, operational efficiency and revenue.

Convenience Store Consultant – Franchises

Consultor de Negócios